"Having pet parents share their experiences with our products validates their purchase and also helps those considering Merrick."

“We work really closely with the product development team to make sure that if we see consistent issues or questions being raised by consumers, we can go back and address that by making changes to the actual product."

"By leveraging positive CGC on our products, we’re able to remove much of the apprehension consumers face when trying a new brand or product."

"Identifying top contributors and converting them into brand advocates is an added benefit we didn’t expect. Their social influence really helps humanize our brand and connect with customers on a more personal level."

"Our customers have been asking for more on-the-foot photography, more style guidance, more ‘how to wear’ kind of content."

"We see that people are spending longer on pages with reviews and photos and are more likely to convert."

"We know that reviews instill trust in our customers, filling in knowledge gaps and strengthening their intent to purchase. With so many of our brands already part of the Bazaarvoice Network, making the most of the content already out there was a really simple process."

"We strive to drive and leverage consumer-driven content to add value for both the business and our customers, whilst maintaining quality reflective of the Debenhams brand."

"All that feedback from customers can provide an ongoing panel for informing R&D, customer service, quality teams, and others about how a product is performing."

"We have always encouraged feedback, and the reviews are a much more structured way for gathering the information we want to ensure customers buy products they’ll love."

"Before gathering the reviews, our competitors had just a couple of reviews, but ranked higher on those pages because we had zero. Now our beverages hold the top spots.”

"We’re disruptors in the industry and make genuinely great products, but it’s hard to convey that on our own. Giving customers a platform to express their opinions and hear from others is a more compelling way to educate shoppers and demonstrate the quality of our products."

"It’s critical that we have reviews. In many cases, a shopper’s first experience is in reading reviews, so we needed a way to easily syndicate reviews to our partners’ sites."

"A product with no reviews or just a small number of reviews is an immediate red flag for consumers. Having a significant number of reviews proves to shoppers that we can be trusted."

"Anyone who sees our responses knows we take them seriously and take action appropriately, which drives consumer confidence in our products and in Webroot as a whole."