“UGC is becoming increasingly important. It’s no longer a ‘nice to have.’ It's a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for …

"Customer satisfaction is our number-one priority. The ratings and reviews on our tradespeople's services are therefore of great value to us. To date, 70% of our tradespeople have ratings. The average rating is currently 4.7/5, a score we are particularly proud of and want to maintain."

"We’ve seen considerable improvements both in conversion rate and average order value when consumers interact with UGC on RedBalloon’s site."

"By leveraging the network, we’re now reaching out to prospective buyers at retail sites and essentially saying 'this is why you should buy us."

“Even if a customer is visiting a retailer for the very first time, we know they’re likely to come to our JBL website to read reviews before they make that retail purchase. We know from our own usability testing and focus groups that reviews are one of the top drivers …

"As we launch new products, its a no-brainer that for every product we launch, we get them into the Sampling program."

"Bazaarvoice is a valued partner that can effectively put our messaging in front of the consumer at the moment that consumer is actively looking to make a cotton purchase."

“Nothing sells products like authentic reviews.”

“It lets us see themes in product usage and what customers like or don’t like. You see the truth in our products in the reviews, and they are a critical part of our product growth.”

"We use consumer content everywhere we can – in marketing emails, in-store graphics and signage, and catalogs."

"Bazaarvoice has allowed us to be more data-driven. It’s really changed the way we do business."

"With Bazaarvoice, we’re able to syndicate consumer-generated content across multiple retailers so that we’re amplifying consumer views of our ratings and reviews."

"As a result of changes inspired by customer feedback, we can be confident people are getting the intended product benefits and enjoying the best possible experience."

"Having pet parents share their experiences with our products validates their purchase and also helps those considering Merrick."

"We did Word of Mouth Ads through Bazaarvoice Advertising this year. I can confidently say it was a good buy, and we’ll be doing it again."