168 Bazaarvoice Testimonials

“UGC is becoming increasingly important. It’s no longer a ‘nice to have.’ It's a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for the health of the whole business, not just e-commerce."

"UGC is more authentic to our customers and complements our traditional brand product imagery."

"The blessing of having multiple brands across which we deploy Bazaarvoice programs is that we can see how our efforts are paying off with one brand, and then easily extend them to another."

“Even if a customer is visiting a retailer for the very first time, we know they’re likely to come to our JBL website to read reviews before they make that retail purchase. We know from our own usability testing and focus groups that reviews are one of the top drivers of consumer content on our site, and that consumers are really invested in reading them, so they’re very important to us.”

"As we launch new products, its a no-brainer that for every product we launch, we get them into the Sampling program."

"Bazaarvoice is a valued partner that can effectively put our messaging in front of the consumer at the moment that consumer is actively looking to make a cotton purchase."

“Nothing sells products like authentic reviews.”

“It lets us see themes in product usage and what customers like or don’t like. You see the truth in our products in the reviews, and they are a critical part of our product growth.”

"We use consumer content everywhere we can – in marketing emails, in-store graphics and signage, and catalogs."

"Bazaarvoice has allowed us to be more data-driven. It’s really changed the way we do business."

"With Bazaarvoice, we’re able to syndicate consumer-generated content across multiple retailers so that we’re amplifying consumer views of our ratings and reviews."

"As a result of changes inspired by customer feedback, we can be confident people are getting the intended product benefits and enjoying the best possible experience."

"Having pet parents share their experiences with our products validates their purchase and also helps those considering Merrick."

"We did Word of Mouth Ads through Bazaarvoice Advertising this year. I can confidently say it was a good buy, and we’ll be doing it again."

"We can take as many professional photos as we want, but it doesn’t always resonate as much as photos of actual customers using the products."