"When people interact with reviews, they are more likely to order something, and the order value is likely to be higher."

"All that feedback from customers can provide an ongoing panel for informing R&D, customer service, quality teams, and others about how a product is performing."

"Seeing the Ratings & Reviews reports is like having a focus group every week. It enables us to hear directly from customers what they like or don’t like, and to adjust accordingly."

"As we launch new products, its a no-brainer that for every product we launch, we get them into the Sampling program."

"Bazaarvoice is a valued partner that can effectively put our messaging in front of the consumer at the moment that consumer is actively looking to make a cotton purchase."

“Nothing sells products like authentic reviews.”

“It lets us see themes in product usage and what customers like or don’t like. You see the truth in our products in the reviews, and they are a critical part of our product growth.”

"We use consumer content everywhere we can – in marketing emails, in-store graphics and signage, and catalogs."

"Bazaarvoice has allowed us to be more data-driven. It’s really changed the way we do business."

"With Bazaarvoice, we’re able to syndicate consumer-generated content across multiple retailers so that we’re amplifying consumer views of our ratings and reviews."

"As a result of changes inspired by customer feedback, we can be confident people are getting the intended product benefits and enjoying the best possible experience."

"Having pet parents share their experiences with our products validates their purchase and also helps those considering Merrick."

"We did Word of Mouth Ads through Bazaarvoice Advertising this year. I can confidently say it was a good buy, and we’ll be doing it again."

"We can take as many professional photos as we want, but it doesn’t always resonate as much as photos of actual customers using the products."

"Identifying top contributors and converting them into brand advocates is an added benefit we didn’t expect. Their social influence really helps humanize our brand and connect with customers on a more personal level."