"With the help of Bazaarvoice, we are creating a community around products. To date, for the 50,000 questions asked about our products, 75,000 answers have been posted."

“Reviews are not just feedback; they're a vital tool that brings the in-store sensory experience online, helping customers make confident purchases.”

"We've seen that our customers have a higher propensity clicking on and engaging with rich UGC imagery than traditional product-centric imagery."

"By leveraging the network, we’re now reaching out to prospective buyers at retail sites and essentially saying 'this is why you should buy us."

“Even if a customer is visiting a retailer for the very first time, we know they’re likely to come to our JBL website to read reviews before they make that retail purchase. We know from our own usability testing and focus groups that reviews are one of the top drivers …

"As we launch new products, its a no-brainer that for every product we launch, we get them into the Sampling program."

"Bazaarvoice is a valued partner that can effectively put our messaging in front of the consumer at the moment that consumer is actively looking to make a cotton purchase."

“Nothing sells products like authentic reviews.”

“It lets us see themes in product usage and what customers like or don’t like. You see the truth in our products in the reviews, and they are a critical part of our product growth.”

"We use consumer content everywhere we can – in marketing emails, in-store graphics and signage, and catalogs."

"Bazaarvoice has allowed us to be more data-driven. It’s really changed the way we do business."

"With Bazaarvoice, we’re able to syndicate consumer-generated content across multiple retailers so that we’re amplifying consumer views of our ratings and reviews."

"As a result of changes inspired by customer feedback, we can be confident people are getting the intended product benefits and enjoying the best possible experience."

"Having pet parents share their experiences with our products validates their purchase and also helps those considering Merrick."

"We did Word of Mouth Ads through Bazaarvoice Advertising this year. I can confidently say it was a good buy, and we’ll be doing it again."