“UGC is becoming increasingly important. It’s no longer a ‘nice to have.’ It's a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for …

"Customer satisfaction is our number-one priority. The ratings and reviews on our tradespeople's services are therefore of great value to us. To date, 70% of our tradespeople have ratings. The average rating is currently 4.7/5, a score we are particularly proud of and want to maintain."

"We’ve seen considerable improvements both in conversion rate and average order value when consumers interact with UGC on RedBalloon’s site."

"We want to become a part of people’s financial lives, to both educate them on financial matters and to learn from them about what they need and want from us.”

"The value isn’t just that reviews make other potential customers aware of our products, but also that they provide us with real-time feedback on things like packaging, pricing, and instructions to help us improve our business."

"We communicate with reviews instead of just using traditional marketing because authentic customer commentary is more trustworthy."

"Ratings and Reviews provides honest and trusted feedback to help others. We now have consumer reviews to entice prospective customers and to reinforce the products’ features, attributes and benefits."

"Plugging into new ad networks can be complicated. With Bazaarvoice Media, we’re able to work with one ad partner and feel confident we’re maximizing traffic and working with the best advertisers for our site."

"The extra assurance that they’re making the best selection helps give consumers more confidence to purchase foundation and concealer products online. It’s really changed our business."

"We do market research and focus groups and things that other companies do, but if we are really going to understand how people purchase things, we have to get out there and engage them."

“This is what customers are looking for – it answers the question: ‘Is this appliance right for me."

"We’ve experienced a 30% uplift in conversion as a result of having Ratings and Reviews content on product pages in the UK, and even more in secondary markets in other countries."

“Bazaarvoice’s ability to generate, capture and analyse user generated content is giving us the insight we need to meet and exceed customer expectations. The numbers speak for themselves.”

“The key value has been amplifying our reviews for retail channel success. Having distributed reviews has helped showcase our quality, and in some cases, our brand differentiation.”

"We have a partner in Bazaarvoice that we’ll continue to turn to as we start selling even more products our customers will love."