"We've been very good at outreach, making people aware of the voice of the brand, but we’re in a competitive industry with a lot of brands with great messaging and fantastic products. What we needed to do was find a way to make the social piece work for us, both …

"With a totally new product in the market, even one or two reviews provides that ‘genuine’ feedback for potential customers. It shows them what the product is really like and what it can bring to their home."

“Even if a customer is visiting a retailer for the very first time, we know they’re likely to come to our JBL website to read reviews before they make that retail purchase. We know from our own usability testing and focus groups that reviews are one of the top drivers …

"This is what customers are looking for it answers the question, Is this appliance right for me."

“Conversations plays a big part in helping the customer choose and make sure the product is suitable for them based on what other customers have fed back.”

"I’ve explored all the options for increasing review volume, and post interaction email is by far the most effective thing I can do. I highly recommend it."

"We aim to deliver the best products, services and personnel to get direct feedback from customers, understanding what works for them and what doesn’t. Our customers feel that we're listening and we can learn from what they tell us. What we found was that the modern shopping environment can put …

"During the initial phase of the test, product pages with embedded reviews were crawled by search engines 200% more frequently."

"We didn't anticipate such a high-level of customer engagement, but it's great-and now we're pushing our content and insights throughout the business."

"The conversion rate is better on products with reviews because customers can look at those reviews to get the information and reassurance they need to make a purchase with confidence."

"The blessing of having multiple brands across which we deploy Bazaarvoice programs is that we can see how our efforts are paying off with one brand, and then easily extend them to another."

"Post-interaction email is our most powerful instrument for gathering ratings and reviews and driving our customer community. The response rate to these emails is considerably higher than other marketing newsletters."

"For us, reviews were a very logical step in our journey to become more customer-centric."

"Whenever we go through a line review with our top retail partners we always pitch new products in addition to working through the traditional line review processes. Just recently our top retailers have been asking us about reviews (positive and negative). Having the ability to respond to these reviews and …

"When people interact with reviews, they are more likely to order something, and the order value is likely to be higher."