"Can we have someone so charmed with the interaction on the site, that it puts them in a much better state of mind to convert with this retailer."
"It’s also about providing women the reassurance that others have had delightful experiences with us, and providing us with a powerful way to understand our customers better and to market to them more effectively."
"We've been very good at outreach, making people aware of the voice of the brand, but we’re in a competitive industry with a lot of brands with great messaging and fantastic products. What we needed to do was find a way to make the social piece work for us, both in awareness and financially, and that's what Bazaarvoice helped us do."
"This is what customers are looking for it answers the question, Is this appliance right for me."
“Conversations plays a big part in helping the customer choose and make sure the product is suitable for them based on what other customers have fed back.”
"I’ve explored all the options for increasing review volume, and post interaction email is by far the most effective thing I can do. I highly recommend it."
"We aim to deliver the best products, services and personnel to get direct feedback from customers, understanding what works for them and what doesn’t. Our customers feel that we're listening and we can learn from what they tell us. What we found was that the modern shopping environment can put a barrier between us and our customers, which is simply not the Boulanger way."
"During the initial phase of the test, product pages with embedded reviews were crawled by search engines 200% more frequently."
"We didn't anticipate such a high-level of customer engagement, but it's great-and now we're pushing our content and insights throughout the business."
"The conversion rate is better on products with reviews because customers can look at those reviews to get the information and reassurance they need to make a purchase with confidence."
"The blessing of having multiple brands across which we deploy Bazaarvoice programs is that we can see how our efforts are paying off with one brand, and then easily extend them to another."
"Post-interaction email is our most powerful instrument for gathering ratings and reviews and driving our customer community. The response rate to these emails is considerably higher than other marketing newsletters."
"For us, reviews were a very logical step in our journey to become more customer-centric."
"Whenever we go through a line review with our top retail partners we always pitch new products in addition to working through the traditional line review processes. Just recently our top retailers have been asking us about reviews (positive and negative). Having the ability to respond to these reviews and being able to support our retail partners’ customers has been a big win for Homax."
"When people interact with reviews, they are more likely to order something, and the order value is likely to be higher."