"Now that we can see how well people are reacting to the imagery, it’s built a case for us internally and proves that we should be putting more money toward creating more content surrounding our products in natural settings."

"Our success with user-generated content has had a positive effect on our brand. It’s really raised our profile, because other people and companies want to know how we did it."

"The extra assurance that they’re making the best selection helps give consumers more confidence to purchase foundation and concealer products online. It’s really changed our business."

"This is what customers are looking for it answers the question, Is this appliance right for me."

“Conversations plays a big part in helping the customer choose and make sure the product is suitable for them based on what other customers have fed back.”

"I’ve explored all the options for increasing review volume, and post interaction email is by far the most effective thing I can do. I highly recommend it."

"We aim to deliver the best products, services and personnel to get direct feedback from customers, understanding what works for them and what doesn’t. Our customers feel that we're listening and we can learn from what they tell us. What we found was that the modern shopping environment can put …

"During the initial phase of the test, product pages with embedded reviews were crawled by search engines 200% more frequently."

"We didn't anticipate such a high-level of customer engagement, but it's great-and now we're pushing our content and insights throughout the business."

"The conversion rate is better on products with reviews because customers can look at those reviews to get the information and reassurance they need to make a purchase with confidence."

"The blessing of having multiple brands across which we deploy Bazaarvoice programs is that we can see how our efforts are paying off with one brand, and then easily extend them to another."

"Post-interaction email is our most powerful instrument for gathering ratings and reviews and driving our customer community. The response rate to these emails is considerably higher than other marketing newsletters."

"For us, reviews were a very logical step in our journey to become more customer-centric."

"Whenever we go through a line review with our top retail partners we always pitch new products in addition to working through the traditional line review processes. Just recently our top retailers have been asking us about reviews (positive and negative). Having the ability to respond to these reviews and …

"When people interact with reviews, they are more likely to order something, and the order value is likely to be higher."