“We want to celebrate this as a business, and it’s not a commercial celebration. It’s not ‘hey, we’ve made millions and millions of dollars.’ This is about customer empowerment, and that’s the real story we want to tell — that we’ve given our customers a voice.”

"During the initial phase of the test, product pages with embedded reviews were crawled by search engines 200% more frequently."

“Bazaarvoice’s ability to generate, capture and analyse user generated content is giving us the insight we need to meet and exceed customer expectations. The numbers speak for themselves.”

"This is what customers are looking for it answers the question, Is this appliance right for me."

“Conversations plays a big part in helping the customer choose and make sure the product is suitable for them based on what other customers have fed back.”

"I’ve explored all the options for increasing review volume, and post interaction email is by far the most effective thing I can do. I highly recommend it."

"We aim to deliver the best products, services and personnel to get direct feedback from customers, understanding what works for them and what doesn’t. Our customers feel that we're listening and we can learn from what they tell us. What we found was that the modern shopping environment can put …

"We didn't anticipate such a high-level of customer engagement, but it's great-and now we're pushing our content and insights throughout the business."

"The conversion rate is better on products with reviews because customers can look at those reviews to get the information and reassurance they need to make a purchase with confidence."

"The blessing of having multiple brands across which we deploy Bazaarvoice programs is that we can see how our efforts are paying off with one brand, and then easily extend them to another."

"Post-interaction email is our most powerful instrument for gathering ratings and reviews and driving our customer community. The response rate to these emails is considerably higher than other marketing newsletters."

"For us, reviews were a very logical step in our journey to become more customer-centric."

"Whenever we go through a line review with our top retail partners we always pitch new products in addition to working through the traditional line review processes. Just recently our top retailers have been asking us about reviews (positive and negative). Having the ability to respond to these reviews and …

"When people interact with reviews, they are more likely to order something, and the order value is likely to be higher."

"You can't get closer to knowing what consumers want than having direct interaction with them."