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"We were looking to develop a radical new package design that would shake up the jerky category and truly differentiate Oberto as the Challenger brand. The stakes were very high, but Nielsen’s unique solution helped us to maximize the success of our re-branding efforts. It gave us tremendous confidence to …
"I first used Nielsen's powerful technology at Medco. I was impressed with the ability to test millions of possible combinations to find the one that would most resonate with our members."
Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over …
Zappi built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Their technology gives you easy access to better research methodologies so you …
Suzy is a consumer intelligence platform that connects brands directly with their target audiences and helps them make better, more informed decisions—faster. The platform enables organizations to target and retarget …
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