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"We wanted to make the shopping experience easy, and to do that we had to fundamentally rethink the packaging and the makeup of the line itself. The insights from Affinnova helped us figure out how to get existing paper customers to trade up, and also gave us the opportunity to …
"This unique approach to consumer research helps to put metrics behind the emotional task of determining which new products to offer. With Affinnova optimization and measurement, I trust that we explored all of our options and I now have greater confidence to approach the trade with our new products, as …
Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over …
Zappi built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Their technology gives you easy access to better research methodologies so you …
Suzy is a consumer intelligence platform that connects brands directly with their target audiences and helps them make better, more informed decisions—faster. The platform enables organizations to target and retarget …
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