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Affinnova is the technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates. Powered by Affinnova's optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.
"We wanted to make the shopping experience easy, and to do that we had to fundamentally rethink the packaging and the makeup of the line itself. The insights from Affinnova …
"I first used Nielsen's powerful technology at Medco. I was impressed with the ability to test millions of possible combinations to find the one that would most resonate with our …
"For a smaller company like ours, coming in with validated research that says this product - assuming awareness levels and trial are the same - is going to garner strong …
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