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Affinnova is the technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates. Powered by Affinnova's optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.
"Without Affinnova's algorithms, we only would have tested a handful of concepts. That leaves a lot of creativity unexplored...in our case, nearly 1.4 million possibilities."
"We were looking to develop a radical new package design that would shake up the jerky category and truly differentiate Oberto as the Challenger brand. The stakes were very high, …
"This unique approach to consumer research helps to put metrics behind the emotional task of determining which new products to offer. With Affinnova optimization and measurement, I trust that we …
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