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Affinnova is the technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates. Powered by Affinnova's optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.
"When we came to Affinnova we knew we wanted to do something different in the category, innovating in the direction of a cough and sore throat product. What we didn't …
"As a publication that covers science we appreciate the value of learning about the marketplace by using real evidence from real customers. During a recent redesign of Scientific American, Affinnova's …
"In the past, I've spent a lot of time using focus groups to create messaging and value propositions for different projects. That approach is not only long and drawn out, …
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