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"With Affinnova, we were able to resolve the debate around a package change by incorporating consumer preference to test all of our options. We found that our optimal package design outperformed the current package by 65% when put against the competition. The debate was settled once and for all."
"With more than 100 innovative packaging ideas to consider, we knew typical approaches would not work. Affinnova offered the best approach to test a high number of different packs, while also determining the best price levels. Their quantitative data allowed us to identify which pack ideas to launch, and when, …
Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over …
Zappi built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Their technology gives you easy access to better research methodologies so you …
Suzy is a consumer intelligence platform that connects brands directly with their target audiences and helps them make better, more informed decisions—faster. The platform enables organizations to target and retarget …
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