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"Nielsen gave us the confidence to move forward with an entirely new design direction for our brand. No other research would have given us the ability to test our design with hundreds of consumers and make a decision in such a short amount of time. We not only identified the best performing pack for our new product, but we were able to understand what was important to our consumers and apply these insights across the rest of our range."
"Without Affinnova's algorithms, we only would have tested a handful of concepts. That leaves a lot of creativity unexplored...in our case, nearly 1.4 million possibilities."
First Insight is the world’s leading customer-centric merchandising platform that empowers retailers and brands to incorporate the Voice of the Customer into the design, pricing, planning, and marketing of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value.
Prelert is the anomaly detection company. Its automated behavioral analytics make it easy for users and developers to uncover real-time insights into the operational opportunities and risks hidden in massive data sets. Mining answers from the volume of data available today to drive business decisions requires advanced analytics approaches that, until now, have required the expertise of data scientists. Prelert is the first vendor to provide this data science packaged to provide a time to value in minutes and enable IT and business professionals to make better decisions, in real-time, all on their own.
Tango is the leader in Store Lifecycle Management and Integrated Workplace Management System software, delivering a single solution spanning real estate, energy and sustainability management, design & construction, lease administration & accounting, facilities, desk booking, visitor management and space management. They have worked with hundreds of leading brands, and bring that knowledge and those best practices to Store Lifecycle Management and Integrated Workplace Management System Solutions. Their cloud-based SaaS and mobile solution is used across more than 140 countries by companies with a few dozen locations to large global brands with more than 40,000 locations.
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