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"I first used Nielsen's powerful technology at Medco. I was impressed with the ability to test millions of possible combinations to find the one that would most resonate with our members."
"When we came to Affinnova we knew we wanted to do something different in the category, innovating in the direction of a cough and sore throat product. What we didn't know was the best product form, packaging and claims out of all of our ideas. We also knew that some directions would require greater investment to achieve, and we wanted to make sure we were investing appropriately."
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.
Kaggle is the world's largest community of data scientists. Kaggle compete with each other to solve complex data science problems, and the top competitors are invited to work on the most interesting and sensitive business problems from some of the world’s biggest companies through Masters competitions.
Mattersight's mission is to help brands have more effective and effortless conversations with their customers. Using a suite of innovative personality-based software applications, Mattersight can analyze and predict customer behavior based on the language exchanged during service and sales interactions. This insight can then facilitate real-time connections between customers and the agents best capable of handling their needs. Mattersight's patented stack of SaaS applications has influenced hundreds of millions of shorter, more satisfying customer interactions. Organizations across the Financial Services, Healthcare, and Telco industries rely on Mattersight to drive customer retention, employee engagement, and operating efficiency. Research documents the average return on investment for these organizations is 344%.
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