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"For a smaller company like ours, coming in with validated research that says this product - assuming awareness levels and trial are the same - is going to garner strong attention at shelf against key competitors, makes retailers say, "Wow." The data opens a lot of doors and allows the …
"With Affinnova, we were able to resolve the debate around a package change by incorporating consumer preference to test all of our options. We found that our optimal package design outperformed the current package by 65% when put against the competition. The debate was settled once and for all."
Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over …
Zappi built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Their technology gives you easy access to better research methodologies so you …
Suzy is a consumer intelligence platform that connects brands directly with their target audiences and helps them make better, more informed decisions—faster. The platform enables organizations to target and retarget …
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