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"With Affinnova, we were able to resolve the debate around a package change by incorporating consumer preference to test all of our options. We found that our optimal package design outperformed the current package by 65% when put against the competition. The debate was settled once and for all."
"I first used Nielsen's powerful technology at Medco. I was impressed with the ability to test millions of possible combinations to find the one that would most resonate with our members."
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