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"In the past, I've spent a lot of time using focus groups to create messaging and value propositions for different projects. That approach is not only long and drawn out, but in the end, you wind up with data that's disparate, unclear and not succinct. Instead of being able to …
"As a publication that covers science we appreciate the value of learning about the marketplace by using real evidence from real customers. During a recent redesign of Scientific American, Affinnova's unique system helped us to understand the cover elements—design, placement and cover lines—that would be most engaging for our customers."
Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over …
Zappi built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Their technology gives you easy access to better research methodologies so you …
Suzy is a consumer intelligence platform that connects brands directly with their target audiences and helps them make better, more informed decisions—faster. The platform enables organizations to target and retarget …
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