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"Having access to this unique and highly actionable data as it relates to current and iterative aisle configurations is enabling us to have a more consultative dialogue with our retail partners. By incorporating these insights, retailers will be able to provide a shopping experience that is more closely aligned with consumer need."
"As we strive for greater global consistency, it's important that we optimize our innovations with consumers from around the world. Affinnova enables us to rapidly optimize products across markets."
In November 2016, BrightTarget was acquired by Sidetrade (EURONEXT: ALBFR.PA), a leading global provider of Predictive Sales-to-Cash solutions; with over 1,000 customers, of all sizes and sectors, in 65 countries. As part of the Sidetrade group, BrightTarget is now a leading European vendor of SaaS based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies, with offices in London, Birmingham, Paris, Amsterdam and Dublin and recognised by Gartner (the world’s leading information technology research and advisory company) in the 2016 Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing.
Mattersight's mission is to help brands have more effective and effortless conversations with their customers. Using a suite of innovative personality-based software applications, Mattersight can analyze and predict customer behavior based on the language exchanged during service and sales interactions. This insight can then facilitate real-time connections between customers and the agents best capable of handling their needs. Mattersight's patented stack of SaaS applications has influenced hundreds of millions of shorter, more satisfying customer interactions. Organizations across the Financial Services, Healthcare, and Telco industries rely on Mattersight to drive customer retention, employee engagement, and operating efficiency. Research documents the average return on investment for these organizations is 344%.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.
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