"I first used Nielsen's powerful technology at Medco. I was impressed with the ability to test millions of possible combinations to find the one that would most resonate with our members."
"This unique approach to consumer research helps to put metrics behind the emotional task of determining which new products to offer. With Affinnova optimization and measurement, I trust that we explored all of our options and I now have greater confidence to approach the trade with our new products, as we have greater visibility into how they will perform at retail."

DMway Analytics is disrupting the data science world by providing an autonomous predictive analytics solution. The AI-based and ML-powered solution enables every subject matter expert (non-scientist) to build his or her own predictive models within hours to days, versus the traditional development time of months to produce the models. The DMway Analytics platform is versatile and adaptive to all industries.
First Insight is the world’s leading customer-centric merchandising platform that empowers retailers and brands to incorporate the Voice of the Customer into the design, pricing, planning, and marketing of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.











