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"In a competitive global market like ours, there's a lot at stake when we're making a change to our product lineup. With Affinnova, we ended up with a much stronger set of concepts than we would have otherwise, and this has significantly impacted how we approach product development."
"Nielsen gave us the confidence to move forward with an entirely new design direction for our brand. No other research would have given us the ability to test our design with hundreds of consumers and make a decision in such a short amount of time. We not only identified the best performing pack for our new product, but we were able to understand what was important to our consumers and apply these insights across the rest of our range."
C9, the Revenue Performance company, is an analytic application software company that uses a cloud-based Big Data analytics platform to enable organizations to analyze and optimize revenue across marketing, sales, service and support. C9 combines the best of Big Data + Fast Data + predictive analytics to empower companies such as LinkedIn, Yahoo! and Stanley Black & Decker to increase revenue by improving visibility and predictability, generating more accurate forecasts, and identifying revenue risks.
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.
Kaggle is the world's largest community of data scientists. Kaggle compete with each other to solve complex data science problems, and the top competitors are invited to work on the most interesting and sensitive business problems from some of the world’s biggest companies through Masters competitions.
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