"With Affinnova, we were able to resolve the debate around a package change by incorporating consumer preference to test all of our options. We found that our optimal package design outperformed the current package by 65% when put against the competition. The debate was settled once and for all."

"As a publication that covers science we appreciate the value of learning about the marketplace by using real evidence from real customers. During a recent redesign of Scientific American, Affinnova's unique system helped us to understand the cover elements—design, placement and cover lines—that would be most engaging for our customers."