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"This unique approach to consumer research helps to put metrics behind the emotional task of determining which new products to offer. With Affinnova optimization and measurement, I trust that we explored all of our options and I now have greater confidence to approach the trade with our new products, as we have greater visibility into how they will perform at retail."
"Nielsen gave us the confidence to move forward with an entirely new design direction for our brand. No other research would have given us the ability to test our design with hundreds of consumers and make a decision in such a short amount of time. We not only identified the best performing pack for our new product, but we were able to understand what was important to our consumers and apply these insights across the rest of our range."
LexisNexis Risk Solutions is a leader in providing essential information that helps customers across industries and government predict, assess and manage risk. Combining cutting-edge technology, unique data and advanced analytics, LexisNexis Risk Solutions provides products and services that address evolving client needs in the risk sector while upholding the highest standards of security and privacy. LexisNexis Risk Solutions is part of RELX Group, a world-leading provider of information solutions for professional customers across industries.
Plutora, headquartered in Mountain View, CA is the market leader of release, test environment, and quality management solutions for enterprise IT. They transform IT release processes by automating manual processes and providing a single view of releases and associated metrics, such as testing quality. Plutora benefits organizations by addressing quality earlier in the release process and driving down costs.
Tango is the leader in Store Lifecycle Management and Integrated Workplace Management System software, delivering a single solution spanning real estate, energy and sustainability management, design & construction, lease administration & accounting, facilities, desk booking, visitor management and space management. They have worked with hundreds of leading brands, and bring that knowledge and those best practices to Store Lifecycle Management and Integrated Workplace Management System Solutions. Their cloud-based SaaS and mobile solution is used across more than 140 countries by companies with a few dozen locations to large global brands with more than 40,000 locations.
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