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"When we came to Affinnova we knew we wanted to do something different in the category, innovating in the direction of a cough and sore throat product. What we didn't know was the best product form, packaging and claims out of all of our ideas. We also knew that some …
"Without Affinnova's algorithms, we only would have tested a handful of concepts. That leaves a lot of creativity unexplored...in our case, nearly 1.4 million possibilities."
Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over …
Zappi built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Their technology gives you easy access to better research methodologies so you …
Suzy is a consumer intelligence platform that connects brands directly with their target audiences and helps them make better, more informed decisions—faster. The platform enables organizations to target and retarget …
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