What is Push Notification Software?

Introduction

Push notification software enables companies to directly deliver messages to a consumer’s mobile device or computer. These notifications provide vital updates and alerts to customers and drive them back to an enterprise’s website or app. The platform is utilized by marketers to deliver a specific call to action that is crafted within the notification system and sent straight to a customer’s device via web browser, desktop app, or mobile app. Top solutions present functionalities for delivering push notifications via both web browsers and apps.

With push notification software, you can completely customize the text and images of your messages within the program. These solutions also provide detailed analytics, allowing you to track data such as the delivery, click-through, and conversion rates of your messages. Push notification tools can exist as a capability within mobile marketing systems or include A/B testing functions to help you test the results of your message delivery to your customers.

Features of Push Notification Software

Segmentation

Push notification solutions offer segmentation functionality to enable marketing reps to segment their target audience based on criteria like subscription date, site actions, time zone, location, and device type. This segmentation enables businesses to launch targeted marketing campaigns and enhance click-through rates by sending pertinent messages to customers.

Scheduling

Scheduling feature helps marketers to schedule push notifications to be delivered at a specified date and time. You can schedule recurring or multiple notifications and don’t have to be physically present to deliver the messages in real time.

Personalization

You can send tailored and personalized messages to specific users about the content, sales, or products they are most interested in.

Analytics

Analytics tools help you to measure and assess the performance of your push notification campaigns. They enable you to track metrics like subscription, delivery, click-through, and conversion rates.

A/B testing

A/B testing allows you to test various push notifications and identify the most effective ones. You can test variables like the call to action, images, emojis, message content, and notification title.

Benefits of Push Notification Software

Target Appropriate Users

If a customer grants you access to their location, you can send them location-specific push notifications. This allows you to target customers according to their city, state, or country. Plus, you can alert consumers about specials or discounts based on their particular location. Thus, you can engage customers with a high degree of relevance and personalization.

Stimulate Customer Engagement

You can send real-time reminders and updates to get your subscribers to interact with your brand regularly. Push notifications permit you to engage with your customers non-intrusively by delivering them timely messages and relevant and helpful information like special offers and rewards descriptions. Thus, you can motivate users to engage with your product’s new features or your company’s new promotions.

Boost Conversion Rates

Timely push notifications can help to enhance conversion rates by enabling customers to act immediately. For example, if your company has an issue with abandoned carts, you can launch a campaign to alert users about abandoned items in their carts if they leave your store. In this way, you can improve your retargeting click-through rate and motivate consumers to complete their purchase.

Re-engage Customers

Many users often do not use the mobile apps they have downloaded. You can turn them into active users by sending push notifications and boost app retention rates.  With push notifications, you can offer breaking news, personalized offers, and thoughtful reminders to your users. By delivering personal value, you can retain your customers for the long term.

Monitor Actionable Metrics

Push notification software solutions present analytics features to help track user behavior. You can gain data and insights on metrics such as delivery receipts, open times and rates, engagement, click-through rates, and interaction times. Based on this user behavior information, you can implement campaigns that connect more closely with users.