Leanplum

"Leanplum helps us with behavioral data not only for triggers but for content optimization depending on the users’ behavior."

“We used Leanplum to test the effectiveness of emojis in push notification campaigns. In one of our tests, we saw an 81% lift in open rates and a 363% lift in revenue from the message with emojis.”

"With Leanplum, I can create a campaign, set the success criteria, and see ‘Oh no! My users’ retention is falling.’ I can add another metric, look at the retention curve matched up with the global population, and see that the campaign had an adverse effect of lowering retention — even though the goal was in-app purchases. It helps us have a better understanding of our business and the cause and effects that would otherwise be unavailable to us on the Braze platform."