“There are a lot of resources in there, and the ZINFI partner marketing concierge did a really good job of walking me through the process of setting up a campaign step-by-step. Each ETI campaign has multiple touches: There’s an email component, a web landing page component and a website content component. For me, just being able to walk through each step was important. The ability to customize our message was also important.”
"The NEC people were very instrumental in helping to put those emails together and make them very specific to the message we were trying to get across and then we launched those through the ZINFI email program.”
“I’m merging certified water treatment professionals with the plumbing industry. That’s the first time that’s ever been done.”
“I absolutely would recommend ZINFI.”
“ZINFI provided some good best practices for us. Also, their team was able to pivot quickly between executing the event and validating the data. They were very flexible. I felt the ZINFI team was responsive, eager to collaborate, and understanding of our processes, which was great.”
“It helped keep our name in front of the customer and keep NEC in front of the customer while we were also calling them. It worked really well while that promotion was on.”
“There are a lot of things I like very much about this portal, First of all, I love the content, which is excellent and easy to access. There is lots of new content almost every week. The portal is also very user friendly. It is very, very well done. We have weekly meetings, and one of the points of these meetings is to discuss progress in our goals to become as proficient as possible in the vendor’s APM and observability technology.”
“The email lead generation campaign we did contributed immensely to our goal of developing pipeline. We’ve done others with other vendors and I was blown away with how quickly we had results.”
“Every time we sign an agreement with a vendor, we need to do justice to them, We need to live up to our vendors’ expectations by delivering on our joint revenue goals. Krishnamurthy and his colleagues must continually oversee a variety of technically demanding projects for dozens of large customers. At the same time, they must manage relationships with multiple technology vendors and hundreds of channel partners. “The whole process behind it is very complex and detailed, These are very sensitive solutions; these are not generic products.”
"Mom-and-pop shops without a specialized marketing person and with little the time to devote to marketing."
“The portal has really been helpful, and it is very rich in content. We’re now able to do much more that we would have been able to through face-to-face marketing or telemarketing. We are also getting more responses from prospects.”
“ZINFI’s partner marketing assistance has really helped streamline our marketing operations so we can focus our efforts on sales instead.”
"The most difficult part of our field is educating the customer. We are constantly introducing new innovations and new products into the marketplace, but customers will never buy if they don’t have a complete picture of the product.”
“Chaolong is the golden HP service provider. We came to know HP is providing a prefunded marketing service opportunity to its partner, and Chaolong is lucky to be contacted. The marketing activity is managed by a HP professional marketing consultant, we are very satisfied not only with the campaign results but also the professional marketing consultant service. We are looking forward to securing another campaign in December.”
“It all went very, very smoothly. David and the ZINFI teleprospecting team did a great job of identifying what I needed to provide, when I needed to provide it and in what format. It was all very easy and clear. The upload of the lists was super easy and the reporting was great.”