"We have traditionally been focused on customer-service and the guarantee of a great hotel stay experience. This has meant the consistency and the product are of extremely high value and quality for the price,” recounts Mehrzad. “While we continue to take pride in that, recently we’ve come to realize our …

"Yext Reviews has allowed Denny’s to tap into an important source of guest feedback those who have visited us most recently. By encouraging our guests to share their experiences with us, we have gained a more accurate picture of our current in-restaurant experience. By leveraging these new ratings in our …

“We have gone to great lengths to manage all our retail stores internally, from a central database, which is something that most enterprises are struggling with to get right. We have a centralized system with checks and balances in place, so it all flows out from that one database as …

“People want to find things near them, instantly, and not think about it. They need that information to be correct. I think we’ll see an increase in the amount of information available. This is going to become more powerful and useful and it’s great for our stores to be engaged …

"I definitely think that the advice for any brand is you need to adapt to the new ways that search works, and you need to leverage the tools necessary to do that. You have to capture customers where they are searching, and now it’s at the local level. The mobile …

"Yext Analytics have been really helpful in that regard. The metrics around individual listings especially have helped us gain insight into individual store performance and local search trends. Our next objective is to understand search intent and queries at the local level, because I see organic search as a long-term …

"So for example, in one of our stores, there was a flood and we had to mark it closed on all of the major publishers. We didn’t have to wait overnight. We could automatically do it. That immediacy, that’s what sets Yext apart."

"The results we have seen are tremendous. We have national marketing campaigns, regional campaigns, and then every store has an individual marketing plan. Yext allows us to share insights with all these teams and prove value across the organization."

"Our goal in digital marketing is to provide an effortless digital and search experience for a user such that when they land on a Specsavers page, they are empowered to easily make a decision to book an appointment without having to click around."

"Driving shopper traffic is our most critical and core mission as a marketing team, and it’s what Yext fundamentally allows us to power."

"Mobile is key to our business. More than 60 percent of the people who visit our website are on a mobile device. Moreover, all our techs are dispatched through smartphones with custom software that we created to route them, get the jobs to them, manage work orders, and so forth …

“The retailers who will be knocking it out of the park will be the retailers who figure out how to leverage their physical presence in a digital world. It’s the whole omni-channel play. That is exactly what we are embarking on, here at rue21. That’s what Yext enables us to …

“We’re expending less effort to maintain our data, and we’re actually getting better results. Yext has saved us countless hours by giving us the opportunity to manage hundreds of listings from one central hub.”

“Yext enables us to leverage words like ‘burritos’ or ‘tacos’ to drive traffic to our restaurants. This has been really instrumental to our digital and search experience strategy, since that’s ultimately how consumers behave in the natural environment."

"We saw the value with Yext very fast. Our listings were not previously being managed — so in just cleaning up our listings, we saw a spike in traffic and a reduction in phone calls to our restaurants from customers to understand things like ‘what are the store hours?’ And …