"All our studios operate relatively the same. Our offers, hours, and basic data are consistent across studios. Using Yext to update the information for all our studios at once takes something that was tedious and labor intensive, and makes it simple. It’s a simple offering and one that is so necessary for companies to keep their brand information consistent and accurate."
"Yext lets us make fast decisions about what products we offer and where, and have confidence that it's going to be executed cleanly."
“Especially for a property manager and developer, physical location is the business we are in, and that is directly connected to the job that Yext performs so well for us. It’s crucial to our prospective and current resident experience that our location data is correct everywhere and easily accessible in a quick Google search.”
"Because we are in malls and airports, our list of locations is not a specific pin drop location list. And of course, we have a corporate office that is not in a mall or airport. We don’t want information for that office coming up when someone is searching for a restaurant."
"Our restaurants are primarily in food courts in malls and airports, which makes our strategy a little different from most companies. For example, when we opened 6 new restaurants, and redid the entire eating area with new seating and a large video wall in the Southwest Terminal at the Orlando airport. These high-volume locations have a unique customer base with unique needs, and marketing them is different from how you would market a standalone restaurant."
“People want to find things near them, instantly, and not think about it. They need that information to be correct. I think we’ll see an increase in the amount of information available. This is going to become more powerful and useful and it’s great for our stores to be engaged with a search experience cloud like Yext, that’s going to support us.”
"I definitely think that the advice for any brand is you need to adapt to the new ways that search works, and you need to leverage the tools necessary to do that. You have to capture customers where they are searching, and now it’s at the local level. The mobile device is still making a big impact. It brings so many other dimensions to search — geolocation, weather conditions, previous search history. Search is becoming more complex, but also more relevant to the user. We want to be where the customer is looking, and position ourselves so we’re discoverable for all their different search criteria."
"Yext Analytics have been really helpful in that regard. The metrics around individual listings especially have helped us gain insight into individual store performance and local search trends. Our next objective is to understand search intent and queries at the local level, because I see organic search as a long-term strategic investment, and Yext can help us dive into that data and understand it in detail."
"So for example, in one of our stores, there was a flood and we had to mark it closed on all of the major publishers. We didn’t have to wait overnight. We could automatically do it. That immediacy, that’s what sets Yext apart."
"The results we have seen are tremendous. We have national marketing campaigns, regional campaigns, and then every store has an individual marketing plan. Yext allows us to share insights with all these teams and prove value across the organization."
"Our goal in digital marketing is to provide an effortless digital and search experience for a user such that when they land on a Specsavers page, they are empowered to easily make a decision to book an appointment without having to click around."
"Driving shopper traffic is our most critical and core mission as a marketing team, and it’s what Yext fundamentally allows us to power."
"Mobile is key to our business. More than 60 percent of the people who visit our website are on a mobile device. Moreover, all our techs are dispatched through smartphones with custom software that we created to route them, get the jobs to them, manage work orders, and so forth such that we know where they are and who’s available."
“The retailers who will be knocking it out of the park will be the retailers who figure out how to leverage their physical presence in a digital world. It’s the whole omni-channel play. That is exactly what we are embarking on, here at rue21. That’s what Yext enables us to do so well.”
“We’re expending less effort to maintain our data, and we’re actually getting better results. Yext has saved us countless hours by giving us the opportunity to manage hundreds of listings from one central hub.”