"The truth of the matter is, for a restaurateur, you go to work and your day never goes as planned. Someone doesn’t show up, or the computer is down. Yext is a vital tool, a virtual digital manager, in my cooking-hospitality toolbox. It’s like more staff — a helper."

"We're people-oriented, and that's one of our main differentiators. The team supports our clients with care and attention in a way that the bigger banks struggle to match. We wanted to bring that personal feel into the digital space as well. The way that we speak to you online — …

"That rebrand effort took us about six months to complete. Without folks like Yext, that probably would have taken us two years to do."

"Our restaurants are primarily in food courts in malls and airports, which makes our strategy a little different from most companies. For example, when we opened 6 new restaurants, and redid the entire eating area with new seating and a large video wall in the Southwest Terminal at the Orlando …

“People want to find things near them, instantly, and not think about it. They need that information to be correct. I think we’ll see an increase in the amount of information available. This is going to become more powerful and useful and it’s great for our stores to be engaged …

"I definitely think that the advice for any brand is you need to adapt to the new ways that search works, and you need to leverage the tools necessary to do that. You have to capture customers where they are searching, and now it’s at the local level. The mobile …

"Yext Analytics have been really helpful in that regard. The metrics around individual listings especially have helped us gain insight into individual store performance and local search trends. Our next objective is to understand search intent and queries at the local level, because I see organic search as a long-term …

"So for example, in one of our stores, there was a flood and we had to mark it closed on all of the major publishers. We didn’t have to wait overnight. We could automatically do it. That immediacy, that’s what sets Yext apart."

"The results we have seen are tremendous. We have national marketing campaigns, regional campaigns, and then every store has an individual marketing plan. Yext allows us to share insights with all these teams and prove value across the organization."

"Our goal in digital marketing is to provide an effortless digital and search experience for a user such that when they land on a Specsavers page, they are empowered to easily make a decision to book an appointment without having to click around."

"Driving shopper traffic is our most critical and core mission as a marketing team, and it’s what Yext fundamentally allows us to power."

"Mobile is key to our business. More than 60 percent of the people who visit our website are on a mobile device. Moreover, all our techs are dispatched through smartphones with custom software that we created to route them, get the jobs to them, manage work orders, and so forth …

“The retailers who will be knocking it out of the park will be the retailers who figure out how to leverage their physical presence in a digital world. It’s the whole omni-channel play. That is exactly what we are embarking on, here at rue21. That’s what Yext enables us to …

“We’re expending less effort to maintain our data, and we’re actually getting better results. Yext has saved us countless hours by giving us the opportunity to manage hundreds of listings from one central hub.”

“Yext enables us to leverage words like ‘burritos’ or ‘tacos’ to drive traffic to our restaurants. This has been really instrumental to our digital and search experience strategy, since that’s ultimately how consumers behave in the natural environment."