“We quickly understood that there was room for improvement, but lacked an efficient way to scale the program with such a small team.”
"We have a central system from which we pull our location data. Our operations teams are able to update the data themselves, and then we send those updates in a feed through Yext."
"Because we are in malls and airports, our list of locations is not a specific pin drop location list. And of course, we have a corporate office that is not in a mall or airport. We don’t want information for that office coming up when someone is searching for a restaurant."
"We're essentially transformation agents for our clients."
"Now, thanks to the Knowledge Graph, all of our information is readily available and consolidated in a central source of truth. We've already seen how much this can drive foot traffic and improve experiences for our guests."
"It's been so interesting to see the questions being asked, and monitoring common queries allows us to better shape our content strategy going forward. It's fantastic to give guests the information they want in a simple, quick, and effective way."
"In order to expand our reach and target the key millennial market, we knew that we needed a partner to help us to manage our online experience in a consistent way across search endpoints."
"We're people-oriented, and that's one of our main differentiators. The team supports our clients with care and attention in a way that the bigger banks struggle to match. We wanted to bring that personal feel into the digital space as well. The way that we speak to you online — our voice and tone on our site — is a direct extension of our brand attributes and should reflect the way we treat you in person. We're raising that bar."
"It's been interesting during the COVID-19 pandemic to see what kind of questions people have. Queries related to stimulus payments and the Paycheck Protection Program have continued to dominate our search volume, and insights from Yext have been super helpful in adding more robust content that better serves the needs of our clients. By making information about PPP loan applications and direct stimulus deposits easily accessible on our website, we have helped minimize financial disruptions within the communities we serve."
“We consistently check to see if we are growing with our new patients, and we are, more than ever. That's been one of the biggest successes of working with Surefire Local and Yext.”
"Having all this data and real-time updating capability together in one place provides a powerful local marketing platform for businesses to grow their business profitably."
"In order to make the use of the Yext more efficient, we have encouraged the adoption of the platform and have developed training in order to assist our franchisees with their location and review management."
"Yext provided us with a useful tool that is used every day by an increasingly important part of our network, and we couldn't be more satisfied with the partnership."
"Because we're not transactional online, as a brand we weren't necessarily realizing the benefits of taking control of our online real estate."
“The possibilities blow my mind when it comes to Yext. It streamlines everything we do and makes everything so much easier on our end. I can't see anything that comes close to it on the market.”