"Now, thanks to the Knowledge Graph, all of our information is readily available and consolidated in a central source of truth. We've already seen how much this can drive foot traffic and improve experiences for our guests."
“Yext data insights allow us to make data management scalable while affording us secondary benefits around social media management and online reviews reporting.”
“Proximity is a huge deciding factor for our customers. If a mom is going to drop off and pick up her child ten times a week, we have to be convenient. 80% of our customers live within a two-to-eight mile radius around an academy. So directory listings and maps are really critical to our business. Yext helps us do what we need to do with directories fast.”
"Wilkes offers a really personalized mentoring approach to its students while also providing the educational opportunities of a large research institution."
"This isn't like selling shoes or watches. We have a service coupled with products. Some of those services, such as TV, can be fairly complicated in terms of the baseline service, additional equipment like set-top boxes, and then on top of that you can add additional services such as sports packages or premium channels. And it's similar for internet service — you select a base speed, but then you also have a few decisions to make in terms of modems and routers, a gaming specific network product, and things like that. So it's not a straightforward transaction."
"And we live out that mission all the time. Since we're working at home right now, we're putting together hygiene kits with a toothbrush, floss, and some instructions on how to take care of your teeth — just like what you'd get when you go to the dentist — and we're delivering them. I have a box of hygiene kits here at home, and at some point I'm going to go out and deliver them to a local mission. Healthcare is always a good thing to provide, but we do it for people who really, really need it. That makes it even more rewarding."
"When you're in consideration mode, you're in education mode, which means you have a lot of questions,"
“Yext gave us insights to watch as people asked nuanced questions in search. Then we used Yext to write up FAQs, set up cards, and position those within the search results on our website to get succinct information to people directly, and then link them through to more in-depth pages.”
"SEA is a sprint, SEO is a marathon. Both are essential and complementary. For a strong organic SEO strategy, Accor operates a ONE SEARCH vision."
"With Yext, the conversion rate of destination pages has doubled. We are capturing more qualified traffic; this is where market share gains are made in the face of competition and distribution alternatives. We are on solid foundations that require a ramp-up in content strategy and leveraging new opportunities to utilize content automation technologies, particularly with the assistance of generative artificial intelligence."
"AI opens new perspectives for generating content that matches user queries with minimal human intervention. Deep Learning models like GPT-3.5 are adept at producing quality written content. At Yext, we are exploring the application of this model, much like in Yext Chat."
"We knew that two-thirds of people who click for directions end up in the store. If you're not providing that call to action, you're not driving footfall."
"We want every patient, no matter who they are or where they come from, to experience that little something extra in the healthcare we provide."
"Yext made a strong case for bringing all of our content together from the first conversation, making it easy to access, and delivering it in a way that made sense. They've certainly delivered on that promise."
"It has been extremely valuable to have a tech stack that allows us to optimize listings and pages in a single platform - as well as having a single point of contact at Yext for support."