"To see an uplift of 15 percent in conversions and a 12 percent rise in add-ons is more than we had expected when we started optimisation. It’s proof that A/B and multivariate testing works and delivers a healthy ROI for online sales. We look forward to continuing to work with Webtrends and running further testing campaigns to improve the Europcar websites and the experience of our online customers."
"Webtrends has enabled us to spend less time on multiple projects and more time focusing on those that will deliver a return. The global experience we now have as part of our extended team is indispensable and I’m looking forward to using this to provide the best possible online experience for our customers."
Google Analytics Solutions is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Mixpanel helps companies build beloved products with the leading analytics software for mobile and web. The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions. Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.
Heap is a modern approach to web and iOS analytics. Heap automatically captures every user action in your app and lets you measure it all - clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.