For more than 20 years, Webtrends has helped companies make sense of customer data to drive digital marketing success. By combining innovative technology with team of trusted and creative advisors, Webtrends solutions are designed to provide actionable insights, increase customer engagement and boost revenue. Webtrends partner with companies at all levels of digital maturity and offer solutions in measurement and optimization. Webtrends work closely with approximately 2,000 global brands including Microsoft, KLM Royal Dutch Airlines, Kimberly-Clark, HSBC, Marks & Spencer, npower, BMW, Toyota, The Telegraph, Lastminute.com and many more.
"To see an uplift of 15 percent in conversions and a 12 percent rise in add-ons is more than we had expected when we started optimisation. It’s proof that A/B and multivariate testing works and delivers a healthy ROI for online sales. We look forward to continuing to work with Webtrends and running further testing campaigns to improve the Europcar websites and the experience of our online customers."
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