103 UserTesting Case Studies

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  • With customer insights on the menu, the world’s largest franchise was able to grow its loyalty program

  • How Amazon leverages insight from existing and potential customers to improve the seller experience

  • How Lenovo improves its user experience to drive business growth

  • How Kimberly-Clark’s Professional Division uses QXscore to measure performance on its B2B website

  • How direct feedback from users helps Adobe improve its iconic Photoshop product

  • Walmart.ca increases on-site conversions by tailoring experiences to customer needs

  • Autotrader.com improves experience to better match customer journey and digital behaviors

  • Canadian Tire proactively validates product updates through weekly user tests

  • Canva uses UserTesting to optimize onboarding experience

  • CarMax uncovers insights to improve customer experience with UserTesting

  • How ING Spain scales UX by empowering customer journey experts

  • Code for America keeps people out of jail by improving outdated communications system

  • Zillow improves home search experience, increasing conversion by 8 percent

  • CoverMyMeds eases patient pain points by improving prescription authorization process

  • How Vistaprint averted disaster by discovering the source of a 16% spike in page exits