UserTesting

"This study has helped our team effectively identify and advocate for changes across the company that prospects and customers actually want based on their journey, which is our ultimate goal."

"With remote unmoderated card sort, we can have more participants and spend less time on traveling, setting up the lab and recruiting users. We also save time on the analysis of the gathered data. Online card sorting tools do a really good job of outputting a nice tree diagram or some other type of quantitative measures to help make the decision quicker. In the lab, you may have to do some manual work. Also, in-lab testing can get rather expensive, where as remote unmoderated tools can save a lot of money."

"There's a bit of magic that starts to happen after teams spend time one-on-one, or one with many, with a group of customers. They start to develop an empathy for the end user and an intuition around the problems they have, and how we could solve that really well.”