UserTesting

“UserTesting makes it easy for us to connect with our audience in a short amount of time. And that makes it easy for us to launch a test, gather fast feedback, and evaluate opportunities we can focus on throughout the organization.”

“Before we think about building something, we run a sentiment study on UserTesting with renters and clients to validate or invalidate our assumptions about a concept or a feature, Then, after the first iteration of the MVP or prototype, we put it in front of renters and clients again to understand what we need to tweak, so we’re not building a solution that doesn't solve for a real-world problem and potentially lose millions in revenue.”

“These combined solutions help keep us focused on enhancing the customer experiences that matter most, and ensures that we’re keeping our customers at the center of business decisions.”