UserTesting

“I think everyone gets excited when they find a family record for the first time. But for our Chinese users, they generally don't find just one record at a time. The way the Chinese genealogical system works, it's like a family tree in reverse where instead of starting with yourself and going backward in time, you start with a family name from a single individual who may have lived hundreds of years ago and then search through an entire book with a thousand people stemming from that one person. So when you make that kind of discovery, it's like taking your feelings and multiplying them by a thousand.”

“We’ve seen amazing results outperforming our expectations, even as we battle travel restrictions due to COVID-19. Of course, much of the credit for this newfound success is largely due to Avi’s work and the insights gathered through UserTesting.”

"Using the AI Insight Summary is like having a dedicated UX researcher on our team who gives me an instant overview of the user experience. It’s an extra set of eyes that points me to high-friction areas and steers us toward opportunities without requiring me to watch hours of videos."