"Universal Music Group has found audience insights from Twitter data to be a great source of information for our artists to better connect with their fans in a more meaningful way."

"Twitter enables us to engage directly with our fans – some of the most passionate in all of sports – and to connect with new ones."

"The campaign exceeded our expectations. From a sentiment point of view alone, results were unprecedented: positive brand sentiment averaged above 80%. By encouraging Retweets of ‎#HappyDays, we reached a much wider audience. This helped the campaign gain momentum almost immediately after launching."

"Using photos from our real-life users helps our content stand out."

"A person following someone on Twitter is a more qualified lead, compared to other social media marketing channels. There’s a direct correlative relationship between who we want to target and our ability to reach them via Twitter."

"Of all the channels we used to promote our marketing guide, Twitter’s Promoted Tweets were far and away the winner in terms of driving the most downloads at an affordable cost."

"We’ve seen a 10x return on our investment with Twitter Ads."

"Not only have we seen a 104% increase in engagements on Twitter since we ran our campaign, but the new followers have driven results off-Twitter too: Compared to the average social visitor, users who come from Twitter spend more time on our website and visit more site pages."

"Twitter has been the most effective platform by far in terms of generating quality leads for our business."

"Twitter offers a unique value proposition for us because our customers are active users and on their phones 24/7. Twitter’s conversion reporting is also really clear. The interface was so easy to use, we set up the campaign less than a day after the idea came up. Overall, Twitter’s a …

"By targeting an existing audience that’s already shown an interest, we’re able to connect with people who are more likely to purchase."

"The Twitter Ads interface is intuitive - it’s a great user experience."

"Twitter is the perfect platform for showcasing our brand’s personality. The product sets the stage for people to interact with our brand in an authentic way."

"The most impactful thing to come out of our Twitter campaigns has been huge clients from a wide variety of industries, such as Apache, Citrix, Subaru, Unilever, and over forty state governments."

"Twitter is all about real-time, value-added news sharing in order to attract, engage and eventually convert audiences."