“With paid search, we were limited by what we could say on a landing page. Email allows us to reach people on a personal level—to tell a story about another mom’s experience. What parent doesn’t want to better their child’s education? We have that in each email.”

“With Marketing Campaigns, our whole workflow has become much more dynamic, efficient, and productive. We’re able to create emails at a faster pace and reach customers even more frequently and accurately. It has allowed us to segment based on who our customers are and what they want — in turn …