“With this activation, we wanted to generate awareness for the new fragrance but in a different and really fun way in harmony with the brand heritage, where users could participate and feel like the main character. Therefore, the best way to execute was to launch a TikTok Branded Effect, working …
“TikTok is about community, engagement, and most importantly the people, and our strategy is communicating P2P people to people not B2P business to people.”
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