Adobe Media Optimizer is a programmatic ad buying solution that helps you forecast the best mix of search, display, and social ads based on your budget. Adobe Media Optimizer also automates the execution of your media plan and helps you find the best way to deliver relevant content to your high-value audiences.
"The Facebook Conversion Lift test was a great demonstration of our test, learn, and refine way of working at Suncorp Life. Our objective was to demonstrate that Facebook advertising is a scalable and efficient digital channel. The tool provided statistically reliable insights about the true value of viewing an ad and how this contributes to eventual conversion. The result allows us to more accurately attribute post-view impressions and better inform our budgeting decisions across paid search, social, and display using Adobe Media Optimizer."
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