Adobe Media Optimizer is a programmatic ad buying solution that helps you forecast the best mix of search, display, and social ads based on your budget. Adobe Media Optimizer also automates the execution of your media plan and helps you find the best way to deliver relevant content to your high-value audiences.
"Through working with Adobe we successfully launched and scaled our Facebook® advertising campaigns for our biggest brand, Thomson. Within the first three months we were able to reduce cost per acquisition by 65%. We have continued scaling this activity through combining compelling creative to relevant audience sand testing different placements with Adobe Media Optimizer. Mobile placement has proved to be extremely valuable as we were able to reach and target new customers outside of our existing online channels. Mobile advertising on Facebook is now a fundamental part of our overall online strategy."
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