"With Adobe, we are now finally able to view our audience universe from initial visit to conversion—with every touch in between. The last open enrollment period was a testament to the advantages of an integrated solution. Not only did our end -to- end visibility allow us to make better decisions and react faster, we even managed to improve our CPO while lowering budgets by 40%.”
"We’re just getting started with Adobe Media Optimizer, and we’ve already uncovered some very interesting trends."