"With Adobe, we are now finally able to view our audience universe from initial visit to conversion—with every touch in between. The last open enrollment period was a testament to the advantages of an integrated solution. Not only did our end -to- end visibility allow us to make better decisions and react faster, we even managed to improve our CPO while lowering budgets by 40%.”
"Through working with Adobe we successfully launched and scaled our Facebook® advertising campaigns for our biggest brand, Thomson. Within the first three months we were able to reduce cost per acquisition by 65%. We have continued scaling this activity through combining compelling creative to relevant audience sand testing different placements with Adobe Media Optimizer. Mobile placement has proved to be extremely valuable as we were able to reach and target new customers outside of our existing online channels. Mobile advertising on Facebook is now a fundamental part of our overall online strategy."