“Establishing our presence on TikTok was a natural move for UOB as we are constantly innovating and transforming the way we reach out to new consumers. TikTok is a platform that brings together creatives, media and data with a myriad of opportunities available that enables brands to seamlessly build on their marketing efforts to translate into tangible business impact later down the line. We saw a strong start in doing this with TikTok and are looking forward to what's next!”