TikTok for Business Testimonials

“We are constantly growing our ecosystem of products, services and audio devices. These are among the most important companions in the everyday lives of younger consumers. That’s why we chose TikTok as our main consumer platform to launch our new Huawei FreeBuds 4i and show the product in action through some of the best TikTok Creators. Our aim was to be genuine in engaging our Gen Z target group, by showcasing in a natural, and witty way, in which our in-ear wireless headphones can improve listening to music and communicating with others, thanks to the great noise cancellation system. TikTok allowed us to do so not just by doing advertising, but by being human and relatable with our target audience. The campaign results were outstanding.”

"It’s never been more important to lean in to the strengths and uniqueness of platforms like TikTok, to engage with our younger consumers in a fun, playful and most importantly authentic way. The team at TikTok were super supportive and engaged with us in bringing this campaign together and we’re convinced the platform will be crucial to meeting our overall marketing objectives."