“The product helped us reduce our CPA by 12% when comparing March to April. Needless to say, we will continue using this great feature to optimize our future campaigns.”
"Working with TikTok has allowed Imperfect to grow the movement of fighting food waste through unique and creative video storytelling formats. By partnering with like-minded creators, tapping into our passionate customer base who were already talking about us on TikTok, and empowering our internal employees to create content, we were able to explore new ways to message our value propositions and create ads that felt authentic to the channel. Through TikTok, we've been able to diversify our media mix, reach new audiences at an efficient rate, and drive increases in brand awareness and new signups."












