“We chose TikTok because we knew it would be the perfect fit to strongly amplify our YSL Beauty Campaign. In just one day, we achieved video views that surpassed the category benchmark by 30%, which helped us connect to a broader and younger audience in an authentic and organic way. …

"The TikTok team have been of substantial aid to our nascent presence on the platform. Especially across TCM where we were introduced to loyal creators who have shared creatives that match our brief and performed well in our designated campaigns. We hope to have more successes on the platform in …