"If it wasn’t for TikTok, I don’t know where we would be right now. It gave us the ability to get discovered that I don’t think other platforms have right now."
"To advertise our new current account model, we aimed for additional target group reach. Therefore, we chose TikTok as a fast-emerging and innovative platform. We knew we needed to run with authentic TikToks and therefore decided to partner with dedicated creators in shooting engaging and catchy videos. During the campaign, …
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