"We could not have imagined the kind of engagement we were able to drive with this campaign with the Gen-Z audience on Tiktok. We developed a simple yet effective hashtag challenge using a clutter breaking creative that reached a staggering 98% of the TikTok audience. The response from content creators …

“We are constantly growing our ecosystem of products, services and audio devices. These are among the most important companions in the everyday lives of younger consumers. That’s why we chose TikTok as our main consumer platform to launch our new Huawei FreeBuds 4i and show the product in action through …