“During The Big Game, which is a notoriously crowded time for brands, we'd like to think we stole the show even without a TV broadcast spot by making noise in all the right ways on TikTok. We did this by working with amazing creators, who helped promote the IONIQ 5 …

“Hyundai always works hard to make a big impression for Super Bowl. This year we were thrilled to launch to a younger demographic through TikTok in a way that was authentic to the platform, while still driving traffic to our other content. We blew through CTR benchmarks by 140% on …