"We’re delighted with the outcome of this pioneering partnership. We’re big believers that media buying needs to evolve to reflect a range of new priorities for advertisers, so demonstrating the business impact of this is especially pleasing."

"We understand that our consumers are continually evolving in how they engage with and use media. This is what drives our efforts in digital transformation to better engage with our consumers with products such as Telfast. This innovation in targeting and measurement across channels is born through the collaboration between …