"We were able to fnd the client’s digital audiences on CTV at scale, replicating direct IO buys with premium content providers. This enabled the advertiser to control reach and frequency against their strategic audience, and to access network-level reporting within The Trade Desk platform."

"The Trade Desk’s UID2 solution was instrumental in ensuring the success of our client’s campaign. By leveraging UID2 to create a lookalike audience from our client’s loyalty program data, we were able to reach more of the right consumers, resulting in a significant increase in reach and the conversion rate."