“The actionable insights we gained from this study were incredibly powerful. Even though we received negative results for the female demographic, we were able to use that information to change tactics in subsequent campaigns. As a result, we saw performance significantly improve."

"We were able to fnd the client’s digital audiences on CTV at scale, replicating direct IO buys with premium content providers. This enabled the advertiser to control reach and frequency against their strategic audience, and to access network-level reporting within The Trade Desk platform."