Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
"The ease of getting to digital information, and the transparency Google gives us, allows us to view more criteria — whether that be sources of traffic, hourly sales, conversions, or device journeys. With Google, we’re getting actionable insights, whereas before we were just getting a lot of information. That helps us target our development internally, and we can focus on the things that really make a difference."
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