Adobe is the global leader in digital marketing and digital media solutions. Adobe tools and services allow customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. Adobe help customers make, manage, measure, and monetize content across every channel and screen.
“The trick is surfacing the right experiences to the right people. This is where Adobe Experience Cloud comes in. Adobe Experience Cloud gives us the power to personalise experiences in great detail for all TEQ audiences. We can understand people’s travel aspirations and then deliver content tailored to their dream holidays.”
"We're able to identify critical areas with Adobe solutions where we can optimize experiences and increase conversion by 1-2% on individual pages. The net effect on overall revenues has been as much as 10%. We’ve repeated similar processes several times to continue boosting return."
“We know that when people feel that they’re valued, you get warmth in return. We really want to make sure the customer feels value in regularly engaging with our brand.”
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