The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
“For the launch of the Alfa Romeo Tonale, we wanted to move away from fragmented ad buying to adopt a more consolidated approach. Our mission? To raise awareness and optimise our cross-channel activity – while driving down the cost per lead. The Trade Desk allowed us to do just that.”







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