The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
"Working with TTD for the campaign as a collaborative partner not only gave us great insight as to what our target audience looked like from the platform, but also innovative ways to bring the activity to life. Being able to target key audiences in a sophisticated and almost real-time manner through DOOH and then feed that back into display media as high intent audiences, showed the power of consolidating multiple media buying decisions into a single, unified platform and ensures that we have an integrated approach for any future campaign."
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