The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
“Working closely with The Trade Desk, we have successfully helped Johnson & Johnson develop a template for healthy, sophisticated, data-driven campaigns. One that reaches new audiences in a cost-effective manner while nurturing and leveraging the brand’s first-party data to drive greater conversions.”
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