The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
"The Trade Desk’s UID2 solution was instrumental in ensuring the success of our client’s campaign. By leveraging UID2 to create a lookalike audience from our client’s loyalty program data, we were able to reach more of the right consumers, resulting in a significant increase in reach and the conversion rate."
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