The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
"When we utilised valuable audience data and the advanced measurement solution, The Trade Desk’s FairPrice Audience Booster solution delivered great results for our Tiger Beer Lunar New Year campaign. It also enabled us to track the impact of our ads across online and in-store sales. The strong support and partnership from The Trade Desk accounts team made such a difference as we set up and optimised the campaign for success."
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