The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
“Footfall measurement, in collaboration with Adsquare and The Trade Desk, helped us to explore the success rate of the O2O redemption system for our Ramadan campaign in Hypermarts and gave us insights into user quality data, frequency-capping rate, and more. Looking forward to having continuous learnings to optimise future campaigns.”







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