“The outcome surpassed our expectations, excelling in our primary objectives of both brand awareness and brand recall. In fact, the campaign fostered a strong connection between the brand and the consumer, firmly establishing Mikado as the ultimate companion for two pivotal moments in people’s lives: relaxing on the sofa and taking a break at work.”
"The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. It’s a powerful way to leverage our strong brand awareness and tie advertising investment to business outcomes."