“The Trade Desk Taiwan team were absolutely instrumental in bringing our multinational gaming campaign to life in a timely, cost-effective manner. Without The Trade Desk’s extensive network of global partners and the expertise of their fantastic team to navigate it, we would not have been able to pull off such a complex activation to this degree of success and efficiency.”
"Unified ID 2.0 on The Trade Desk is a meaningful solution and provides the opportunity for us to reach relevant users. Throughout this experiment, we have been able to see and measure that UID2 can deliver not just twice the incremental reach but also efficiency, with a 33 per cent lower CPA than lookalike first-party data without UID2. This has proven to us that UID2 is a new way to reach our target audiences effectively."












