"The introduction of DDA to the account has added so much value in terms of seeing which campaigns and ad groups were previously being undervalued. We’re now a lot more confident in allocating budget to areas where we previously didn’t see too much value."
"Data Studio allowed our global team and executive leaders to see everything that’s happening on our website at any time without the need to learn complicated segments or filters. Genesys is making business decisions faster and smarter. Definitely a game changer for us."