"We have expanded the Search Ads 360 bid strategies to cover all search campaigns in the account and combined it with data-driven attribution, and we continue to see great results. Search Ads 360 bid strategies gives us more time to focus on strategic planning and other ways to optimize our clients’ search marketing campaigns."
"The introduction of DDA to the account has added so much value in terms of seeing which campaigns and ad groups were previously being undervalued. We’re now a lot more confident in allocating budget to areas where we previously didn’t see too much value."












