"Using the Search Ads 360 bid management platform means that we’re able to deploy a robust, weighted bid management strategy that more effectively aligns with our goals, while enabling us to confidently scale acquisition performance in a way that exceeds business expectations."
"This is a great example of an advertiser-publisher partnership. Be transparent upfront, and inform them of your goals and expectations. Treat publishers as strategic partners, and align to the same performance goals prior to making the reservation."












