105 Tealium Testimonials

"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."

“Tealium’s role as a trusted advisor, coupled with its future-ready solutions, streamlined nib’s CX innovation journey into three simple steps: transform, optimise and accelerate.”

“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."

"I would like to thank Tealium for its ongoing support. When we implemented Tealium it was quite new to our staff and the IT department, and the team provided training, checked everything was done correctly, and gave great support, helping to ensure a smooth implementation of the whole project.”

"With GTM we needed to set various times to send tags to multiple agencies. With Tealium iQ it is easier to consolidate our tech into one seamless system which is more convenient for us."

“Tealium came alongside us, offering solutions time and time again. At the end, we got to a solution that was going to work. We’ve implemented TiQ across 11 wholly-owned brands.”

“Tealium’s hands-on approach and continued collaboration has been key to not only a smooth deployment but also our confidence in building further on this foundation as we continue to prioritise personalisation and a data-driven marketing strategy.”

"The main metric proving the success of the implementation is conversion. Within the first six months Roman Originals was achieving “6x what we were spending on Tealium."

“DMPs have limited purpose, lack flexibility and have generic connectivity compared to other systems. They are good at providing additional data, finding similar segments and leveraging external sources, however, there are questions around the quality of and use of third party data.”

“Like the majority of brands, the loss of third party cookie data is something we’re really conscious of, and looking to mitigate as soon as we can. Moving our data collection from client-side to server-side has set us up brilliantly for the eventual loss of that data. Introducing the Meta Conversion API has helped us not only use our advertising budget more effectively, targeting the right customers, but also increased the number of customers who convert via these ads to make a booking. The essential measurement for us, the return on investment of that ad spend, has increased by 18% since the introduction of the Meta Conversion API. We’re looking forward to expanding our use of this tool, not only focusing on the conversion event but using that server-side data to deliver an outstanding customer experience via relevant, useful and timely remarketing ads.”

“Layering Tealium’s predictive insights onto its CDP has been a real gamechanger. The targeted use of personalised coupons has proven instrumental to improving our conversion rates. Here in Germany, it’s a legal requirement to sell a holiday package at the same price both in-store and online, so coupons enable personalisation where it’s needed. With this level of insight, we can prioritise a great customer experience, while remaining compliant with regional legislation, and improving our conversion rates amongst certain prospects.”

"Our objectives with this project were to drive e-commerce revenue as well as brand awareness for all areas of the business."

“The path to the future of healthcare is digital healthcare.”

“Tealium played a big role to help delivering and creating those signals that we can action on.”

“Getting the best platform is a very important step, but in the end, the most valuable asset and the key piece of the success of the projects are the teams and the synergies that are created once you get everyone involved in your project. We have had the great pleasure of working with a team that believes, trusts and wants to get the maximum out of the stack we’ve been privileged to build.”