"Being able to manage our processes in-house has been critical to the business in terms of generating savings to both revenue and time. My team previously spent up to 20% of their working week managing third-party vendors, but their time has now been redirected more strategically towards business development and further streamlining internal processes."
“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."
"Our vision was to bring all stakeholders along the CDP journey from the outset. In creating blueprints for initial use cases, the team analysed projects holistically, identifying who would benefit today and who might benefit in the future. With the rise of first-party data, Tealium’s solution activated privacy by design principles to empower us to compete on a robust foundation of trust. From an operational standpoint, Tealium was integral to integrating our martech stack for masterful and modernised data management. We believe that Tealium has enabled us to serve our valued customers optimally as the digital economy evolves."
"Rolling out Tealium AudienceStream has been a game changer for how a print-focused publisher approaches digital. Whilst our print output remains strong, it’s impossible to ignore the general shift towards digital content consumption. As a business, we knew we had to up our digital game and Tealium was invaluable in setting our objectives and understanding how to go about streamlining a complex data architecture onto a single platform.”
“Being in e-commerce, we have a lot of information on our customers, But there’s a big step in terms of turning that into data into actionable insights that can drive customer-facing communications.”
“The impact of regulatory changes around third-party data is a major challenge particularly when looking at the amount of websites and publishing assets under the JFM portfolio. Tealium AudienceStream and iQ Tag Management really was the Swiss army knife of data management systems for us. It’s flexible and applicable to various use cases, which often came up spontaneously. Its capability of providing us with a holistic customer view that enabled an optimised personalisation and targeting process, allows us to not only survive, but thrive, in the marketing jungle.”
“Tealium succeeds where many solution providers fall flat – matching a powerful platform with trusted people who will support us at every step of our customer data journey. Whilst Dunelm is the UK’s homeware market leader, we felt we could unlock more growth by improving our customer data architecture. Prior to introducing Tealium’s CDP, our customer data was fragmented and held across multiple platforms. This made enabling customer data a clunky, inefficient and self-limiting workaround that really didn’t cut the mustard in the competitive world of omnichannel retail.”
“Most of the time, [stakeholders] don’t care how things happen, just that it does and that they have an easy way to get there. We’ve delivered that From an enterprise standpoint, we also help them operate more efficiently with centralized tagging, while also building a common infrastructure for the entire company with language around the tagging that enables our teams to benefit regardless of what position or geography they’re in.”
“SiteOlytics solved a common e-commerce conversion challenge for us quickly and nimbly, integrating Tealium Audience Stream™ with our Enterprise Marketing Automation Tool to develop a robust cart abandonment program. The results were improved revenue at a lower cost.”
"For the most part, we’ve made integration with Tealium a requisite for doing business with Onestop. That’s primarily because of the speed and efficiency we realize and can pass on to our clients."
"With Tealium, we’re able to get Adara the data they had been requesting for more than two years. The additional data we provided them allowed us to maximize results and increase our average monthly revenue by nearly 400 percent. This has been amazing for us, and a true success story."
"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."
“Lefebvre Dalloz takes data regulation and user consent very seriously. To uphold our exacting standards around data compliance and meet new French guidelines on cookie consent, we needed to work swiftly to transform our data collection and consent tools across numerous websites. Working with Tealium enabled us to replace the previous patchwork of tag management tools in record time, while simultaneously improving our data management system so we can make the most of the data our clients share with us.”
“Before we selected Tealium, we considered alternative solutions, including a popular free option that appeared better suited to technical developers. Tealium, because of its simplicity and functionality, turned out to be the best value for us in both the short and long term. We achieved ROI in less than six months and will continue to benefit from a solution that’s easier for a small team of marketers with no JavaScript expertise to learn and maintain. But most importantly, we’re much more agile in reaching new customers and launching campaigns to produce fast upticks in revenue.”
“Our executive briefing was critical in securing a vision match between our business objectives and how Tealium could enable us to accomplish those objectives. And surprisingly, our briefing helped us align across our own business units participating in the briefing, accelerating our ability to realize value from our partnership with Tealium.”