“What's unique about the partnership that we have with Tealium is the ability to bring all of those interesting insights from all customer touchpoints. The legacy that Tealium has in this space is amazing, and we have a powerful integration that allows us to efficiently send customer data to Snowflake …

“We’ve been able to more than double the amount of retargeting emails we can send to customers through improved user matching. These incremental customers are as good of quality as we had previously been sending retargeting emails to, but now we’re sending emails to non-authenticated users, and the unit economics …

"The email marketing automation campaign for our JAKO-O brand was a key indicator of success for our partnership with Tealium. The results generated by Tealium really speak for themselves, with our conversion rate rising by 81% and click rate increasing by 27% once we optimised the Customer Data Platform. This …

"Consent management is essential to the organisation of the future. With Tealium, Kmart has consolidated company-wide consent streams to deliver privacy-first customer experiences at every touchpoint. We believe this approach has future-proofed our business to remain compliant in an evolving regulatory landscape."

“The decision to integrate Tealium was a calculated one. We went through a meticulous selection process to make sure we understood what a CDP could offer against the alternatives. Once we decided that a CDP was the right path, we had to make sure we selected the best partner possible. …

"This means that we can engage our customers in a highly sophisticated and personalised way. For example, we can now identify our top customers and active clients, suppress promotion seekers for certain messages and push others, meanwhile creating tailored content for product-specific audiences looking at our bags, shoes, accessories, and …

“With Tealium’s solution, we now have a platform that can link data with other tools and put it to full use, such as more advanced advertising displays and real-time digital marketing. We are already beginning to see visible effects little by little, but in the future, we are thinking about …

"The main metric proving the success of the implementation is conversion. Within the first six months Roman Originals was achieving “6x what we were spending on Tealium."

“Tealium succeeds where many solution providers fall flat – matching a powerful platform with trusted people who will support us at every step of our customer data journey. Whilst Dunelm is the UK’s homeware market leader, we felt we could unlock more growth by improving our customer data architecture. Prior …

“Tealium’s hands-on approach and continued collaboration has been key to not only a smooth deployment but also our confidence in building further on this foundation as we continue to prioritise personalisation and a data-driven marketing strategy.”

“It eases the work of the campaign manager. You can focus on optimizing instead of setting up the targeting because this is all now done in the CDP and another nice thing is that AudienceStream works not only for programmatic but for cross-channel campaigns.”

“For a retargeting funnel, we had 1,000 different combinations live testing for each audience This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher.”

“AWS allows us to dynamically scale our infrastructure to the needs of the business. Tealium, built on AWS technology, streamlines the connection to other Marketing Technologies and allows us to effectively harness real time data in order to extract business insights across all our digital premises.”

"With Tealium, we’re able to get Adara the data they had been requesting for more than two years. The additional data we provided them allowed us to maximize results and increase our average monthly revenue by nearly 400 percent. This has been amazing for us, and a true success story."

"Our objectives with this project were to drive e-commerce revenue as well as brand awareness for all areas of the business."