"I know we're a successful brand, but we're nowhere near as well-funded as some other brands substantially larger than us. So we need to work smarter because we can't outspend the competition. So we must outsmart them.”

“One big focus this year is making sure that we have cohesiveness across our brand, across all channels as we have different touch points for the consumer and making sure that brand vision and like is aligned throughout those channels.”

“Tapcart gives us easy extra revenue. We make more money per message recipient than we do on email, SMS, or any of our marketing channels.”

“We wanted a way to diversify ad channels and we knew that having an app would be a way for us to provide more value to our community.”

“Apple's new privacy policies began to hinder how we delivered our product and message to our customers. That told us that we needed to develop our own in-house, direct-to-consumer approach to communication that wasn't relying so much on Facebook. That's where Tapcart came in.”

"Kindness is an ingredient literally on all of our packaging. One of the ways in which we like to honor that and continue that is through bringing rays of sunshine or little moments of kindness into our consumers' lives. So, I'm very grateful to Tapcart to help us enable that …

"[Working with our custom app] got a little complicated and convoluted. The main deciding factor was the ability to bring all of it in-house, which made it more cost-effective and easier.”

"This was my first time managing the app side of things. I've always done the back end of website. [Tapcart] has been extremely intuitive and easy. Victoria passed off her knowledge to me within a 30-minute meeting block. And since then, I've been able to manage it myself. The useability …

“If you have that really strong cohort and you have that loyal customer, you owe them that to give them some different experience than the new [customer].”

“Our consumers are highly engaged, very enthusiastic on social, and all they want is more content outside of our product, whether it's behind the scenes at our photo shoots or exclusive interviews with Shay. Being able to bring [the content] into our app has been a real benefit and a …