“One big focus this year is making sure that we have cohesiveness across our brand, across all channels as we have different touch points for the consumer and making sure that brand vision and like is aligned throughout those channels.”
"Having a mobile app has allowed us to park a spot on our top customers’ screens and offer a great mobile shopping experience."
“If you put customers into the app, they’re not going through this retargeting gauntlet. They’re not typically going from idea to your web page. They’re going from idea to a search results page to a sponsored link from a competitor, to wherever they want, and that generally takes a lot longer."
"This was my first time managing the app side of things. I've always done the back end of website. [Tapcart] has been extremely intuitive and easy. Victoria passed off her knowledge to me within a 30-minute meeting block. And since then, I've been able to manage it myself. The useability is super simple, and I love the drag-and-drop features. Managing two sites [the app and our website] can be a lot, but it's been very easy to manage.”
"As an executive, if you’re not considering an app, you’re leaving money on the table."
"We’ve seen an increase in our average order value, and it’s highly driven by the amount of notifications we push out in a month. If we’re not very active, we see a drop in our average order value and our conversion rates.”
“Tapcart gives us easy extra revenue. We make more money per message recipient than we do on email, SMS, or any of our marketing channels.”
"I have nothing but positive things to say about Tapcart. If anyone is looking for an excellent app and even better customer service then Tapcart is the way to go."
“Definitely promote the app as much as you can on the website. It’s invaluable to have more app downloads because they’re going to convert.”
“The app is a strong communication tool for product releases, updating customers, and with exclusive drops. Like gamification, where people are incentivized to play something, the app has built its own community. And people really like the app. We're not just sending out push notifications to people with cool updates, we have an app that's actually reliable—it’s not going to crash on you."
“If you have that really strong cohort and you have that loyal customer, you owe them that to give them some different experience than the new [customer].”
"With tech like Tapcart, we can get on a call with an expert in mobile commerce who can analyze what we’re doing and help us out."
“Tapcart allowed us to have another channel and was complementary to what we were doing. The return was well worth it.”
“Our consumers are highly engaged, very enthusiastic on social, and all they want is more content outside of our product, whether it's behind the scenes at our photo shoots or exclusive interviews with Shay. Being able to bring [the content] into our app has been a real benefit and a big draw.”
"Kindness is an ingredient literally on all of our packaging. One of the ways in which we like to honor that and continue that is through bringing rays of sunshine or little moments of kindness into our consumers' lives. So, I'm very grateful to Tapcart to help us enable that at a larger scale and in a way that is cost-effective and helps build that relationship with probably one of the most intimate parts of our customers’ lives — their mobile phones.”