“We wanted to continue to increase our repeat rate even more. We wanted to increase the average order value (AOV), and at the highest level, we wanted to grow the lifetime value (LTV) of our customers.”
"As an executive, if you’re not considering an app, you’re leaving money on the table."
“The biggest challenge is always trying to find something that's going to create a level of growth that is going to be big enough to be cared about by the wider group. We're highly successful in our paid media strategy, our influencer strategy, and whatnot, and that gets a lot of love and care from the wider company because it pushes volume. In trying to explore the next levels, new audiences, or new channels, we’re trying to find something that proves itself quickly enough to get picked up as something to put more time and value into.”
"The Tapcart platform enables ecommerce brands to launch beautifully designed mobile apps at a fraction of the price and within a fraction of the time.”
“Having push notifications and being able to lead straight to our app where someone can purchase in pretty much just a couple of clicks is ideal.”
“Our consumers are highly engaged, very enthusiastic on social, and all they want is more content outside of our product, whether it's behind the scenes at our photo shoots or exclusive interviews with Shay. Being able to bring [the content] into our app has been a real benefit and a big draw.”
"We want the brand to align with equality and body positivity to inspire that inner-babe."
"Tapcart seems to be on top of the game and keeps launching new, extremely well-developed integrations and functionalities for the Enterprise platform."
“With an app, we can drive additional revenue while also improving our relationships with our most loyal customers.”
“Every other platform has its area to shine. And we bring all of that together on the app.”
"The more we can funnel engaged customers into this platform, the less we need to spend on retargeting. It allows us to maximize every marketing dollar we spend so that we can still have a very heavy acquisition strategy without worrying about how our media performs effectively. To us, this is just as important a player in our game as our email campaigns because we see just as much, if not more, engagement from app-only campaigns and app-only messaging.”
“Having just a website is a very old school approach to this new world of commerce. You really need both. Having an app drives home legitimacy for a new customer base, and it’s actually how repeat customers prefer to shop.”
“Definitely promote the app as much as you can on the website. It’s invaluable to have more app downloads because they’re going to convert.”
“Apple's new privacy policies began to hinder how we delivered our product and message to our customers. That told us that we needed to develop our own in-house, direct-to-consumer approach to communication that wasn't relying so much on Facebook. That's where Tapcart came in.”
"With tech like Tapcart, we can get on a call with an expert in mobile commerce who can analyze what we’re doing and help us out."