Tactful is a leading and private technology company based in the UK, with a presence in EMEA. Tactful offers omnichannel and AI-powered customer experience software to help businesses thrive by enabling meaningful and effective engagement with their customers across touchpoints. Tactful's unified customer experience platform (UCX) is a comprehensive customer experience platform that incorporates all technologies and tools businesses need to deliver the best customer experience, reduce costs, and boost customer loyalty and sales.
“Trends like automation, new payment systems and branchless banking have hugely changed the way customers bank. This has led to structural re-organisation within banks, with fewer brick and mortar outlets, and employees being re-trained and re-deployed. Ultimately, there is an improved and more efficient customer experience.”
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