28 SymphonyAI Testimonials

“Extrafarma has always been known for our excellent in-store customer service, Our partnership with Symphony RetailAI has boosted this and has allowed Extrafarma to further progress on our personalization journey. Each of our customers is unique and their personal shopping habits are important for us to understand. Since we began working with Symphony RetailAI, we are better equipped to market to our customers because we know them better.”

"We’ve been able to automate and optimize our processes in everything from assortment and shelf replenishment to preparing orders for our customers."

"The new Store Mobility solution incorporates all key store operations onto a single device, automating and simplifying processes. With the revamped user interface, all our staff find it easy to use from the youngest to the oldest reducing training costs and improving productivity."

“We have the product suite installed in our stores, in our central office and in our warehouse. And, a data point on how efficient the product suite is – we added six stores and we did not have to add hours into our distribution.”

“One of the critical things for our program rollout is the partnership that we have with Symphony RetailAI. It’s essential that we’re working together and we collaborate, and we’ve seen that so far on our project, which has been fantastic for us as a customer.”

“Pague Menos is proud of the innovative approach it takes to serve the customer. And it is not possible to do this in a competitive and dynamic market without investing in technology. We selected Symphony RetailAI as our partner and together we are translating technology into better customer service and experience. A core focus of Pague Menos is the well-being of our customers. During a recent project our marketing and category management teams collaborated and identified customers at risk from hypertension. We were able to offer value-add services to these customers, elevating us from retailer to a health partner.”

"De-averaging our customers and figuring out who they are to simply better serve them, is exactly the core principle in terms of what we do on customer-centricity, and that’s the very much purpose of customer segmentations."

"Closing a store for refurbishment is never an easy decision, particularly when major competitors are in easy reach of our customers. When we started, the goal was to retain 27% of the business. We actually retained 70%! So not only are we keeping the primaries, keeping the secondaries, but we’re also growing the business in addition to that. Once Symphony RetailAI provides you initial results, you get really excited about what you can do and how it can affect your business. In summary, the one who uses the data the best will win in the end."

“Technology must simplify the customer experience, or at least make it more enjoyable. Increased competition especially from online retailers like Amazon is driving up expectations, even if they’re not directly competing with us.”

“We are the purchasing and forwarding agency of MSF. We run emergency projects in 68 countries. There are 27,000 people working for MSF in total, 60% medical personnel.”

“We got the results we were looking for, for us and the retailers. [SymphonyAI] also gave us great support, not only using the tools, but also going to the retailer with us and offering a very unbiased view, which the retailers loved. By using aisle optimization technology, we have increased our margin dollars by $1.4 million.”

“We use the technology to engage with our customers in a new and unique way. Instead of showing them PowerPoint after PowerPoint or showing them a demo that might not be to scale, we’re able to use the virtual reality technology in ways that offer customized solutions and allow us to make changes over and over and over again.”

“We are big believers in Olive. We have followed our own path to develop the point of view that led us here. But at the end of the day, we need to see how Olive performs in the real world. Do shoppers interact with Olive? How does she affect traffic flow? What changes will we see in the basket? What is the impact on sales? And every bit as importantly: what are the shoppers’ emotional reaction to Olive? How does it impact their satisfaction and loyalty? Has Olive had a positive effect on their lives? We will be utilizing both traditional, quantitative insight tools and less common qualitative tools – such as Symphony RetailAI’s Shopper Experience Insights – to drive to deeper, unarticulated responses from our shoppers.”

"To improve productivity further, Atlantic Grupa introduced multi-level picking. Within the first year of implementation, the company gained a 7% overall increase in productivity and 50% decrease in picking errors."

"There’s a large variation of store size from 3,000ft2 to 21,000ft2. That makes our assortment decisions pretty complicated, as we need to tailer the offer to meet customer needs in the smallest and largest outlets."