SymphonyAI

"We need to align ourselves with our customer base from a forecasting perspective, so we can ensure we have their needs correctly identified. We then need to align better with our supplier base, to ensure that they are producing product in the ample supply to meet the needs of those customers."

"We’ve been able to automate and optimize our processes in everything from assortment and shelf replenishment to preparing orders for our customers."

“We are big believers in Olive. We have followed our own path to develop the point of view that led us here. But at the end of the day, we need to see how Olive performs in the real world. Do shoppers interact with Olive? How does she affect traffic flow? What changes will we see in the basket? What is the impact on sales? And every bit as importantly: what are the shoppers’ emotional reaction to Olive? How does it impact their satisfaction and loyalty? Has Olive had a positive effect on their lives? We will be utilizing both traditional, quantitative insight tools and less common qualitative tools – such as Symphony RetailAI’s Shopper Experience Insights – to drive to deeper, unarticulated responses from our shoppers.”