28 SymphonyAI Testimonials

"Since we started our loyalty program in 2014, SRAI has helped us to build a customer-centric perspective of our business processes. In both personalized marketing and the extension of customer data in our business decisions, SRAI enabled us to better understand our customers and improve customer loyalty."

"For more than six years Symphony RetailAI and REWE jointly built customer-centric solutions in the areas of direct marketing, pricing, promotion and assortment optimization."

"The selection of GOLD Warehouse Replenishment & Instant Insight was made in compliance with a "zero gaps" principal. In concrete terms, particular attention was paid to the functional coverage of the tools during the call for tenders and a strict process made it possible not to have to carry out any changes in the project phase. Finally, this principle has largely contributed to meeting the deadlines initially planned as well as to achieving the expected gains."

“The strategic approach tied to overall category vision and how to grow snacks in the future – by brand, flavor, etc., including incorporating shopper decision trees. We took the time to learn from shoppers how they actually navigate a shelf – do start with a flavor and then find a brand? Or start with the brand and search for a flavor? We developed different priorities, objectives and in the end solutions for each cluster.”