28 SymphonyAI Testimonials

"When we started our loyalty program, we got six million trackable customers at one go. Together with [SymphonyAI] we then started to analyze this valuable data and began to use it to be more relevant in our customer communications through personalization. Beyond that, [SymphonyAI] analytics and tools helps us to optimize our core business like finding the right prices, products and promotions."

“It’s the most amazing tool I’ve seen in over 20 years in space planning. We can intelligently cluster our stores based on sales metrics, and can now take steps closer to the goal of guest-centric assortments, all without adding head count. Without the Symphony RetailAI solution including Intelligent Clustering, Assortment Optimization, Store Planning HQ, and Planogram Automation, this felt to be an unattainable dream.”

"There’s a large variation of store size from 3,000ft2 to 21,000ft2. That makes our assortment decisions pretty complicated, as we need to tailer the offer to meet customer needs in the smallest and largest outlets."

“The strategic approach tied to overall category vision and how to grow snacks in the future – by brand, flavor, etc., including incorporating shopper decision trees. We took the time to learn from shoppers how they actually navigate a shelf – do start with a flavor and then find a brand? Or start with the brand and search for a flavor? We developed different priorities, objectives and in the end solutions for each cluster.”