“We focus a lot on building confidence in TUI by being as transparent as possible about our offerings. We’re always drilling into what people are saying about our brand to understand key themes and sentiment, which informs parts of our content."

"Sprout chatbots are really easy to use. The bots are like the rest of the product, so it wasn’t a surprise to me how simple they were to use."

"We were already using a tool when I started in 2013, and I hated it, I did a month-long trial of Sprout and loved it. I was afraid the transition from an old platform to a new one would be really hard, but it was so easy. And once we …

"With Sprout’s listening tools, we’ve really been able to solidify our place at the table when it comes to strategy, marketing, content development and how the university acts and responds in the face of challenging situations."

"We always tell everyone who is looking for a social media tool to work with Sprout. It’s an excellent tool and we’ve had a great experience working with the Sprout team."

"With Sprout’s publishing and workflow tools, I get an overview of what’s going on every day and can easily adjust if necessary."

"In terms of how we were reporting our data to the school before Sprout, the short of it is that we weren’t, Not because we didn’t want to, but because we didn’t have a sustainable way to do it. Manually sorting every post and recording results would have been a …

"Social listening is really great to get a feel for what customers are saying about us, even if it’s indirectly about us and outside our own social channels."

"The people that wanted to contribute, now feel like they have a channel to contribute and feel like they’re contributing value to the company, empowered to participate and know what’s going on internally."

"I would say that the main benefit of using Bambu is the branding of our company, it’s getting BlueGrace out on so many channels that we were not on before."​

"We’re seeing that visitors from Bambu shares are more engaged with our brand."

“Has always been very excited about Bambu and was very much involved from the beginning. I think that really played an important role in getting others on board with it.”

"To be successful on social media requires a global presence and a group effort. You need access to as many channels as possible in order to cover all of your audiences – from fans to customers to channel partners."

"Our agents are not employees—they’re entrepreneurs who are in a partnership with us. Anything we can do to demonstrate dedication to that, ultimately reinforcing the relationship as a whole, is a fundamental goal of Edina’s. We want to create an environment where our agents feel an enhanced level of credibility …

"We send out a daily digest email to our agents—from there, it’s an easy tap and they’ve done their marketing for the day. Some even schedule for the week so they don’t have to think about sharing while on the go, posts are automatically set to go out for them."