"Officially my title is Social Media Manager, but with that comes a whole load of other responsibilities, Social media includes the best of all worlds: traditional marketing, PR, digital marketing, influencer marketing, e-commerce, customer service—the list goes on and on."

“Social media has become more and more important as a channel as compared to before. We see social media as playing a key role in our business and how we communicate."

"We have drastically increased how many messages we’re replying to across platforms, especially on Facebook. And we’re servicing more customers even though our team has been consistently the same size."

"Simply Measured is one of the reasons why pinterest as a platform has had more focus and has had the success it's had."

"By using Simply Measured we can see what our tone of voice needs to be on each channel and make sure we're delivering the right message-wording it in a way that fans want to see or read it."

"It is incredibly time-consuming to manage social. with Sprout, our team is able to focus on what matters most and what messages resonate the most, and the time we're spending has a much greater impact."

"What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important."

"We needed to find a tool that could help us take social data and put it in perspective for us. Sprout's really been a game changer in being that all-in-one tool that's easy to use. It's something that we can stand behind."

"Now we can curate and create more content that will resonate with our followers. When you look at the man hours versus the monthly costs, we're actually saving money. It was a no-brainer for our team."

"For me, the best part of Sprout is time saved. Time is everything for my job, and to have that extra time is so precious because it really allows me to create those one-on-one connections with our fans."

"Sprout and the social data we get from it has really taken us to the next level."

"As far as what differentiates Sprout from competitors in the enterprise space, ease of use would be my No. 1 thing."

"You can see what people are saying, at scale, about your industry and your brand. That is so important—that level of detail and feedback is an incredibly powerful asset to help you."

"With Sprout we are able to get all our social messages in a single location, and not only see who we need to respond to, but know what actions have already been taken by other team members."

"Having these tools from Sprout has helped us better understand what our audience is looking for and enjoys seeing."