"By using Simply Measured we can see what our tone of voice needs to be on each channel and make sure we're delivering the right message-wording it in a way that fans want to see or read it."

"We found a need for our on-site teams to have more posting autonomy, But with that comes the need for proper procedures and workflows to be put in place first. We needed a tool to assist us."

"All the posts, all the reports, all the paid advertising—everything was done over at corporate marketing, and we knew that was just impossible to continue, That’s when we started looking at Sprout to help decentralize stuff but still maintain oversight."

"Our community manager uses listening to look for places where we’re being mentioned or talked about without people tagging us so he can participate in those conversations."

"[H]aving an easy way to collect consumer feedback that comes in through social, organize it and deliver it—it gives us a variety of ways to get really direct, honest, unfiltered feedback from consumers."

"[W]e all get together regularly to do a deep dive into our analytics, and Sprout is really a huge component of that. It allows us to pull data in a consistent and really easy way."

"Sprout has really helped us get to the next level as it relates to creating a truly engaged network, rather than just a one-way brand microphone."

"Sprout created efficiencies that save us a lot of time. People talking to us are going to get a much faster response than they would have otherwise."

"With Sprout, I can quickly analyze our followers, reach, impressions, video views, link clicks, and send reports to our senior colleagues."

"Sprout chatbots are really easy to use. The bots are like the rest of the product, so it wasn’t a surprise to me how simple they were to use."

"The aesthetics of the reporting is one of my favorite features. Getting the data is very important, but being able to quickly see the data, make sense of it and make a decision on our next move are all imperative in this space."

"Both the Chatterkick and Greenberg’s teams were very pleased with the results of this campaign. And thanks to Sprout’s Paid Performance Report, we’ll be able to easily show the impact these results have made."

"Customers can now share details of their issue in one step because the bot asks for this information upfront. This happens even before a human agent has to step in, which reduces the back and forth. That makes the process more efficient because it cuts down on the total time …

"I was very adamant that if I’m going to do my job, I need this tool. And now so many of our other departments—they all use it and love it, too. It’s really helped us, especially with a new president that relies heavily on metrics. With Sprout, we can see …

"Simply Measured is one of the reasons why pinterest as a platform has had more focus and has had the success it's had."