"We don’t have a dedicated social media manager at Medallia—and everyone on our content team needs to be a five-tool player. We need the Sprout platform to help us do more with less, from analyzing data to automating tasks like scheduling and publishing our social media content."

"I was very adamant that if I’m going to do my job, I need this tool. And now so many of our other departments—they all use it and love it, too. It’s really helped us, especially with a new president that relies heavily on metrics. With Sprout, we can see …

"With Sprout’s publishing and workflow tools, I get an overview of what’s going on every day and can easily adjust if necessary."

"Sprout is integral to our social strategy. We undertake research and development using the platform, build up an idea of our audience and what they’re saying and posting about us, then take this information and use it extensively in our strategy planning."

"Without Sprout, we would lose the overall control we have to ensure our social media efforts across the whole dealership are consistent and within the brand’s guidelines."

"Our community manager uses listening to look for places where we’re being mentioned or talked about without people tagging us so he can participate in those conversations."

"[H]aving an easy way to collect consumer feedback that comes in through social, organize it and deliver it—it gives us a variety of ways to get really direct, honest, unfiltered feedback from consumers."

"[W]e all get together regularly to do a deep dive into our analytics, and Sprout is really a huge component of that. It allows us to pull data in a consistent and really easy way."

"Sprout has really helped us get to the next level as it relates to creating a truly engaged network, rather than just a one-way brand microphone."

"Sprout created efficiencies that save us a lot of time. People talking to us are going to get a much faster response than they would have otherwise."

"With Sprout, I can quickly analyze our followers, reach, impressions, video views, link clicks, and send reports to our senior colleagues."

"Sprout chatbots are really easy to use. The bots are like the rest of the product, so it wasn’t a surprise to me how simple they were to use."

"The aesthetics of the reporting is one of my favorite features. Getting the data is very important, but being able to quickly see the data, make sense of it and make a decision on our next move are all imperative in this space."

"Both the Chatterkick and Greenberg’s teams were very pleased with the results of this campaign. And thanks to Sprout’s Paid Performance Report, we’ll be able to easily show the impact these results have made."

"Customers can now share details of their issue in one step because the bot asks for this information upfront. This happens even before a human agent has to step in, which reduces the back and forth. That makes the process more efficient because it cuts down on the total time …