"Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The function is so easy to implement. At first, the customer service team couldn’t believe that it was so simple to just …

"Residents can communicate with us in the same way they would talk to friends and family, We use GIFs, we use emojis."

"We always make sure we’re talking with our fans, not at them, We want to make sure we’re answering every legitimate question that comes our way and starting that two-way conversation."

"Sprout has taken a lot of that day-to-day administrative work and allowed me to focus on what is most important and the value I can add: creating really great content and sharing really great stories."

“I don’t have to open multiple social platforms and click around; I can get everything right there. Push one button, switch from Facebook to Instagram to Twitter, get all the data that I need and create reports for teams very quickly.”

"Not only does Bambu make it easier for the sales teams to go in and have a ton of rich content and thought leadership populated for them to use, but we, as the marketing team, feel really confident about what they're sharing and how they're sharing it."

"We take a 360 degree approach to how employee advocacy helps with all deal making. We do not operate in a bubble."

"With the Tag Report, we can test and report on UGC versus campaign imagery and determine which are more engaging. This helps us confidently allocate budgets to different creative assets."

"Some of the VIP lists require immediate attention. The Inbox Rules we have set up ensure that any time someone from that list comments, I get an email so I can address it right away."

“People take their passion for the university to the internet, so over the last several years, we’ve been able to tap into that online community and grow it."

"When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most."

"We want to create an experience that doesn’t feel like you’re dealing with a customer service representative. Social allows us to create a customer experience that’s personable and casual, while still being effective.”

"We have drastically increased how many messages we’re replying to across platforms, especially on Facebook. And we’re servicing more customers even though our team has been consistently the same size."

"We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly."

"We use Tags for every piece of content that we publish within Sprout, from overarching brand pillar tags to post-specific ones."