"With Sprout, it’s easy to bring data-driven insights into our team and measure the impact of our efforts. Those insights help us shape and optimize our social strategies for Ohio State, contributing to our tremendous growth in engagement and brand awareness."
"Within days of the campaign launch we had to train half a dozen brand new volunteers on the Sprout Social platform, Some people in this group had never before touched a social media management tool, yet needed to immediately start posting content and responding to the new followers, comments and suggestions flooding in from around the globe. Every single person that we trained on Sprout picked it up immediately and said that it was one of the most intuitive tools they’d ever used."
"My tip for anyone transitioning from Social Studio to Sprout Social is to get ready for some great data coming into Salesforce. Your cases are going to flow through your system much better, too."
"We send out a daily digest email to our agents—from there, it’s an easy tap and they’ve done their marketing for the day. Some even schedule for the week so they don’t have to think about sharing while on the go, posts are automatically set to go out for them."
"Sprout has taken a lot of that day-to-day administrative work and allowed me to focus on what is most important and the value I can add: creating really great content and sharing really great stories."
“I don’t have to open multiple social platforms and click around; I can get everything right there. Push one button, switch from Facebook to Instagram to Twitter, get all the data that I need and create reports for teams very quickly.”
"Not only does Bambu make it easier for the sales teams to go in and have a ton of rich content and thought leadership populated for them to use, but we, as the marketing team, feel really confident about what they're sharing and how they're sharing it."
"We take a 360 degree approach to how employee advocacy helps with all deal making. We do not operate in a bubble."
"Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The function is so easy to implement. At first, the customer service team couldn’t believe that it was so simple to just turn on, but it became quite clear how useful the bots would be for them."
"With the Tag Report, we can test and report on UGC versus campaign imagery and determine which are more engaging. This helps us confidently allocate budgets to different creative assets."
"Some of the VIP lists require immediate attention. The Inbox Rules we have set up ensure that any time someone from that list comments, I get an email so I can address it right away."
“People take their passion for the university to the internet, so over the last several years, we’ve been able to tap into that online community and grow it."
"When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most."
"We want to create an experience that doesn’t feel like you’re dealing with a customer service representative. Social allows us to create a customer experience that’s personable and casual, while still being effective.”
"We have drastically increased how many messages we’re replying to across platforms, especially on Facebook. And we’re servicing more customers even though our team has been consistently the same size."